If you oversee digital marketing for a brand that has online listings, you're likely aware of just how important local listings are to your geomarketing strategies. Your listings contain key facts about each of your locations — including store hours, holiday schedules, product descriptions and services offered, contact information, and more. These facts are necessary to help search engines to determine your ranking, and to help customers discover you.
How necessary? Well, on average, business listings receive 2.7x more views than a brand's owned website* (including local store pages and directories). So even if the information on your website is perfect, if the same business facts are not up to date and consistent across third-party services and directories, there's a good chance customers won't find the information they're seeking.
Of course, just as the quantity and specificity of the facts about your business increase, so too does the number of places you need to manage that information. And though the effort to keep your business information up to date across diverse apps, maps, search engines, directories, and voice assistants can eat up valuable time (at least, without the right listings management tool to help you), it's necessary work that helps you deliver better customer experiences and drive more conversions.