Businesses Can Now Add Social Media Links To Google Business Profile

Social media is where consumers today are going to explore a company's offerings. Furthermore, Retail TouchPoints found that 76% of US consumers purchased a product they saw in a brand's social media post. Beyond increasing brand awareness, social media is where businesses can engage and nurture their relationships with their customers.

The value of this interaction is not lost on Google: as of October 2023, Google provides businesses an option to add social media links to their Google Business Profiles.

Businesses can now add social media links to their Google Listings, and these links will show up in both Google Search and Maps. At the moment, Google supports social media links from the following platforms:

• Facebook

• Instagram

• LinkedIn

• Pinterest

• TikTok

• X (formerly known as Twitter)

• YouTube

To add social media links to your Google Business Profile:

1. Log into Google Business Profile

2. Select your business

3. Click 'Edit profile'

4. Click into the 'Contact' section

5. Scroll down to the 'Social profiles' section

Note: at the moment, businesses are able to add only one link per social media site.

See here for more information on the specific format that Google requires for these links.

It's pretty self-evident: adding your social media links to your Google Business profile(s) is a good bet. Adding these links to your GBP will not only drive more traffic to your social media profiles, but it will also help make your listings more robust — always a positive indicator to Google.

As your partner, Yext is dedicated to informing you on the latest strategic updates, so updates to our platform to support these additional Google fields are coming soon.

In the meantime, Click here to read more about managing your Google Business Profile.