Case Study: all inclusive Fitness and Yext: Digital Transformation on Course for Growth
See how one of Germany's fastest-growing fitness brands uses Yext to streamline multi-location management, improve Google rankings, and deliver faster, smarter customer responses at scale.
increase in impressions Google search results impressions in the first quarter after launch
reviews received each month
studios actively managed in Yext, with plans to expand to 250 locations by 2028
all inclusive Fitness is one of Germany's fastest-growing fitness providers. Over the past two and a half years, the company has increased its number of studios from 92 to 171 — and they have no plans to slow down. To increase brand visibility and simplify review management amid this growth, the company has been relying on Yext's solutions since January 2025. The result: greater transparency, measurable success, and better digital management across all locations.
Rapid growth presented all inclusive Fitness with new challenges. As many new studios were added, their addresses, opening hours, and contact details had to be kept up to date on all relevant platforms such as Google, Apple Maps, and Bing.
Managing this location data had previously involved a great deal of manual effort, but that process became unsustainable at scale. Review management was also complex: the company started receiving around 6,000 online reviews every month, and that number was almost impossible to manage manually. "Our goal was to respond to every review within a week. But with this volume, it was no longer possible without automation," recalls Nico Miller, Head of Digital Performance & Member Activation at all inclusive Fitness.
The company also wanted greater transparency: before working with Yext, location data and reviews were maintained manually using various tools and exports — an enormous time investment that slowed down scalability. Club managers and regional managers needed to be able to gain insight into the current mood and the most important issues in the studios at any time. For example, it became apparent that frequent complaints in certain areas were associated with an increased cancellation rate.
Now, club managers are empowered to take proactive countermeasures at an early stage.
Our goal was to respond to every review within a week. But with this volume, it was no longer possible without automation.
With Yext, all inclusive Fitness found a platform that meets all its requirements for scalability, automation, and transparency. Since January 2025, all location data has been centrally maintained in Yext and distributed across more than 80 relevant platforms. Google is a particularly important channel for all inclusive Fitness: in addition to recommendations, the Google Business listing is one of the key points of contact for new members. A consistent online presence shapes the customer journey and strengthens the brand, and Google Business profiles in particular are playing an increasingly crucial role in driving brand visibility at the location level.
Review management has been completely revamped. For reviews that contain no text, all inclusive Fitness now uses three different response templates that are automatically generated. This helps make sure that even brief reviews are answered individually and promptly. AI integration goes even further: the platform recognizes the context of a review, such as name and location, and generates an appropriate, intelligent response based on this information.
The AI has been very well received by us. It helps us to respond quickly and personally, even when dealing with large volumes.
Another example of the new efficiency: tablets are available in the clubs to collect specific feedback. This means that even critical feedback can be addressed directly on site. By integrating the Yext API into their own BI system, all relevant data, from reviews to capacity utilization, can be analyzed in real time. A specially developed label structure also supports team-relevant topics such as attendance, capacity utilization, or other operational aspects, making them visible in a structured way and enabling developments to be identified at an early stage. This empowers club managers to drive improvements independently.
The onboarding process was remarkably quick: it took just two weeks from signing the contract to going live at all locations.
From the very beginning, the collaboration with the Yext team was cooperative and solution-oriented. We felt we were on the same wavelength right away.
With Yext tools, all inclusive Fitness quickly achieved measurable success. In the first quarter after launch, impressions in Google search results increased by 17 percent. The time taken to respond to reviews was reduced by a third, which is extremely efficient given the approximately 6,000 reviews received each month.
Customer communication has also improved significantly: through automation, the all inclusive Fitness team ensures that every review is responded to promptly and professionally. Structured analysis of reviews also enables all inclusive Fitness to respond to recurring issues in a targeted manner, thereby continuously improving service quality.
The partnership with Yext is a key component of all inclusive Fitness's growth strategy. The company plans to expand to 250 locations by 2028. It also plans to expand the collaboration and implement additional features such as Yext Scout and Pages for Marketers to further increase local discoverability and SEO performance. The digital customer journey will also be continuously developed to provide even more targeted support to prospective customers and members.
The collaboration between all inclusive Fitness and Yext is an impressive example of how digital transformation can succeed in the fitness market. With centralized processes, automation, and a clear data strategy, all inclusive Fitness is laying the foundation for sustainable growth and a strong digital presence, both today and in the future.
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