Case Study: How Connected Kerb scaled EV charger discovery, local visibility with Yext
The company grew from 50 to 1,700+ EV locations — and used Yext to make every one accurate and optimized for search.
increase in unbranded queries on Yext Pages
increase in unbranded search impressions, helping the brand reach new EV drivers
increase in Google Listings impressions (from 667K to 929K)
Connected Kerb's mission? To make EV charging accessible for everyone.
With plans to deploy 190,000 public EV chargers by 2030, it is one of the fastest-growing charging networks in the UK. From large cities to rural areas, Connected Kerb focuses on building reliable infrastructure and providing users with seamless charging experiences. But as their physical network expanded rapidly, they faced a new challenge.
Four years ago, Connected Kerb had fewer than 50 charging locations listed online. Unfortunately, many of those listings had outdated or incorrect information — including one that published a founder's personal mobile number. As the company scaled to more than 1,700 live locations, they needed a way to make sure every charging site was updated (in real time) and visible in AI and traditional search. That meant going beyond manual processes to implement a scalable, automated solution.
With Yext, Connected Kerb began building a digital infrastructure to match their physical growth. The team uses Yext Listings, Pages, Reviews, and Knowledge Graph to power:
55,000+ listings managed across 71 publishers
689,000+ profile updates made in the past 12 months
2,000+ location pages created to boost visibility in local search
Local Page templates from Yext helps the team to update and publish critical information, like imagery and hours, across all locations. This lets them deliver accuracy and brand consistency, even as new chargers come online almost daily.
Having those Local Page templates just means that instead of doing it one by one, we can publish across thousands of locations in one go.
The team also introduced review response workflows in partnership with Yext, helping Connected Kerb engage more directly with EV drivers. In just the past year, they responded to 100% of Google reviews — a key trust signal that improves visibility and rankings in local search.
Yext helps power Connected Kerb's visibility and reach — especially at the local level:
39% increase in Google Listings impressions (from 667K to 929K), despite industry-wide declines due to Google AI Overviews
44% increase in unbranded search impressions, helping the brand reach new EV drivers
24% year-over-year growth in direction clicks (437K)
27% increase in clicks to their website
9% improvement in Google star rating (up to 3.46)
They've seen a 365% increase in unbranded queries on Yext Pages — proof that more drivers are finding chargers by searching "EV charger near me" rather than looking up the brand. These optimized pages help them show up in the moments that matter most — when customers are ready to act.
We’ve experienced times where organic search was the only channel we were active on. Even then, we saw increases in impressions, actions, and ultimately utilization. That growth happened organically, without any paid campaigns.
What makes Connected Kerb stand out isn't just the size of its network; it's the confidence users have in its locations. With Yext, every charge point is accurately mapped, enriched with context like parking details and imagery, and easily found across Google Maps, Apple Maps, and more. "Ultimately, what we're asking users to find is a bollard in the ground on the street… hidden behind a row of cars. That requires a lot more help," said Fritsch. "That's where Yext comes in." As they look ahead, the Connected Kerb team is focused on enriching site-level data even further — providing hyperlocal context that sets their brand apart in a competitive landscape.
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