Case Study: Everyone Active Increases Visibility, Clicks by Syncing to Yext Extended Publisher Network

Everyone Active, part of Sports and Leisure Management Ltd, which consists of Everyone Golf, Everyone Theatres, Everyone Spa, Everyone Active Champions, and Everyone Events, is one of the UK's leading operators of gyms, pools, and activity centers — running over 230 leisure sites across local communities. They are the longest-established leisure contractor in the UK, having been founded in 1987 and reaching millions of customers each year. But to deliver on their mission to get everyone more active, more often, the brand knew they needed a better way to increase visibility and drive visits (for hundreds of locations, no less).

With over 230 locations and multiple offerings at each, managing Everyone Active's digital footprint was becoming increasingly complex. Their team was manually updating Google listings — and only Google listings — with no way to scale to other channels or ensure consistency.

At the same time, the brand had tens of thousands of unanswered reviews. "We had about 98% unanswered reviews, or around 16,000 across platforms," said Ashley Cathcart, Web and Digital Manager. "From a customer engagement perspective, it didn't reflect well."

Additionally, as customer discovery started to move from traditional search to AI-powered platforms, Everyone Active needed a single source of truth to scale updates, suppress duplicates, manage reviews, and track how their brand was showing up — or not — wherever people searched.

Everyone Active first implemented Yext Listings and the Yext Knowledge Graph – later expanding to include Yext Reviews – to take control of their online presence and drive visibility.

By syncing with more than 200 maps, apps, search engines, and directories, Yext gives brands access to the largest network of direct API integrations in the industry. That means brands can control how they show up on major platforms like Google, Facebook, Bing, Apple Maps, and Yelp — as well as across the long tail of smaller, AI-relevant sources that large language models reference when answering customer queries.

And Everyone Active is a great example of this. By managing 234 locations across 12,000+ listings on 72 publishers, they're actively syncing with 86% of the publisher network available to them. And it's paying off: Yext research shows that locations syncing to more than 75% of the available network see, on average, a 186% increase in website clicks from Google.

By syncing to 86% of their allowed network, Everyone Active isn't just optimizing for traditional search — they're also positioning themselves to be discovered more accurately and consistently in AI-powered search experiences.

They now manage:

• 234 locations across 12,000+ listings on 72 publishers

• More than 11,800 updates made in the last 12 months

• 1,180 duplicate listings suppressed, ensuring accurate and clean data A structured data foundation to surface in both traditional and AI-powered search engines

The Yext Knowledge Graph acts as Everyone Active's central source of truth for online and digital platforms, allowing the team to make one update and push it across every channel. No more manual edits, no more inconsistencies — helping them put their best foot forward when it comes to surfacing in traditional and AI search.

On the reviews side, Yext made a transformative difference. With built-in workflows and AI-suggested responses, the customer support team now actively manages and responds to incoming reviews.

Everyone Active's partnership with Yext has delivered measurable benefits in visibility and engagement:

• +12% growth in Google Search impressions, now at 27.6M annually

• Over 90% of Google impressions are unbranded, proving they're reaching new customers

• 9.67M total online engagements, with 4.1M driving directions — up 12% year over year

• 750+ reviews responded to each month using Yext, increasing engagement and operational feedback

• 4.2 average star rating maintained across all locations

By automating responses and improving the quality of reviews, local teams are now empowered to learn from feedback and boost customer experience. Positive experiences are now being proactively requested and amplified.**

Through Yext, Everyone Active gained a single platform to manage data quality, discoverability, and engagement across every site and service line.

By using Yext, Everyone Active is setting a new bar for how leisure and wellness brands stay visible, trustworthy, and actionable in the age of AI. The result? More people are getting active — because they can find, trust, and act on the information that matters.

To learn more about Yext's offerings, book a demo today.