Retail

Case Study: Mail Boxes Etc. Partners with Yext to Strengthen Its Global Digital Presence

The company tapped Yext to boost its unbranded search performance across six different countries.

Strengthening Digital Visibility Across the Mail Boxes Etc. Network

Mail Boxes Etc., part of the Fortidia Group, is one of the world's largest networks of multi-service Centers. Through +1,720 Centers operated both by independent Entrepreneurs and directly, Mail Boxes Etc. provides tailor-made solutions for pack and ship, ecommerce and logistics, marketing and print to individuals, professionals and businesses - with the goal of delivering high-quality, highly personalized service to every Customer.

With a Network spanning multiple countries and more than 30 years of international growth, Mail Boxes Etc. recognized the opportunity to further strengthen the digital presence of its Centers and make it easier for Customers to find accurate, up-to-date information online.

The initiative focused on enhancing the quality, accuracy, and consistency of business information across more than 1,000 MBE Business Solutions Centers in key directly operated countries, including Italy, Spain, Portugal, Germany, France, and Poland.

To ensure a consistent and effective digital presence across all countries and MBE Centers, Mail Boxes Etc. first focused on improving the quality and accuracy of its business information. Key areas of focus included:

  • Complete and accurate business information

  • Consistently updated opening hours

  • Consistent brand representation across MBE Centers and countries.

By improving data accuracy, ensuring brand consistency, and optimizing local search visibility, Mail Boxes Etc. created the foundation for stronger online performance, increased discoverability, and greater lead generation across its Network.

As our Network expanded, ensuring consistency and accuracy across all digital touchpoints became a strategic priority. By adopting a centralized approach, we were able to support our MBE Centers more effectively, strengthen our online visibility, and drive significant improvements in lead generation performance.

Marianna Centurione

Marketing Vice President

The Partnership with Yext

Since 2018, Mail Boxes Etc. has partnered with Yext to centralize and streamline the management of online business information across its European Network. Through this collaboration, Mail Boxes Etc. has been able to:

  • Ensure accurate and consistent business information across digital platforms

  • Strengthen brand alignment across MBE Centers and countries

  • Improve online visibility and local search performance

  • Simplify the management of digital presence at scale

Beyond listings management, Yext has also enabled Mail Boxes Etc. to monitor and manage online reviews more effectively, empowering Entrepreneurs to engage directly with Customers and strengthen their local reputation.

The Results

Over the years, Yext has become a strategic partner in supporting Mail Boxes Etc.'s digital strategy, providing a centralized solution for listings, content, and reviews across the Network.

The impact has been significant:

  • +26% increase in "Get Directions" clicks in 2025 vs. 2024

  • Improved visibility in unbranded search results

  • Stronger brand consistency across more than 1,100 active locations

  • Greater control and accuracy of business information across the Network

As Mail Boxes Etc. continues to grow, the partnership with Yext helps ensure that every location remains visible, accurate, and optimized to convert online searches into real-world Customer visits.

Yext also supports other brands within the Fortidia Group - a global commerce enabler for MSMEs and consumers thanks to its platform including brands providing ecommerce fulfillment, shipping, logistics, marketing and print solutions - including AlphaGraphics and PostNet in the United States, as well as PACK & SEND and Kwik Kopy in Australia.

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