Case Study: Oniverse Nearly Doubles Online and In-Store Traffic with Yext Listings

Oniverse, previously known as Calzedonia Group, is a global retailer with a portfolio of distinct fashion brands that include Intimissimi, Tezenis, Falconeri, and the Italian wine chain Signorvino. The Verona, Italy-based conglomerate, which has more than 5,300 stores across 56 countries, is expanding its online and in-store presence as demand for its lifestyle and luxury products grows. In recent years, it's increased its footprint in the U.S. and across East and Southeast Asia, while further strengthening its position in key European markets.

Managing brand data across regions, platforms, and languages became increasingly complex as international markets hit 58% of total revenue. Then operating as Calzedonia Group, it lacked a unified system to monitor and manage individual brand metrics, enhance visibility in local markets, and drive online and in-store engagement.

"We didn't have a full view of our data, so there were gaps in the picture, especially on platforms like Google, Facebook, and so many others," says Davide Ambrosini, the group's MarTech Manager, adding that this lack of visibility and control could lead to negative consumer interactions and be detrimental to its brands.

Calzedonia Group needed an efficient way to track and analyze data in real time, respond to consumer needs, and provide seamless experiences across its physical and online stores, search engines, social platforms, review sites, and other touchpoints. At the same time, it had to ensure customers received accurate, up-to-date brand information.

The organization turned to Yext's Listings to automate and centralize data management for its entire retail portfolio and support its global growth strategy.

Yext streamlined the once-laborious process of maintaining accurate store hours, addresses, services,and other information across 158 digital platforms, ensuring consistent, reliable information in markets worldwide. More than 800,000 data points were updated within Yext's Knowledge Graph, including over 100,000 schedules and 50,000 brand assets, such as photos and descriptions. All told, there were more than one million updates.

With the reduction of busy work — such as manual updates — Calzedonia Group employees had time for more productive tasks. They also gained the ability to efficiently analyze data in real time and share it with shops, allowing them to implement more effective activation strategies at a local level. For their part, consumers received a seamless, consistent experience across digital or geographic environments.

By summer 2020, local data updates were fully automated across the Calzedonia Group's network. In 2022, the company expanded its partnership with Yext with the rollout of Reviews. Reviews first launched in 150 stores, then progressively expanded, enabling the Calzedonia Group to monitor consumer feedback, strengthen reputation management, and enhance customer engagement.

Through the Yext collaboration, the Calzedonia Group and its brands achieved substantial increases in visibility, traffic, audience interaction, and operational efficiency. Employees regained productive hours once lost to tedious manual updates, while the organization almost doubled online and in-store traffic through Yext Listings.

Key outcomes include:

• +74% click-through rate on websites

• +54% increase in Google search views

• +36% growth in organic traffic from non-branded queries

Stores reaped stronger visibility across branded queries such as "Intimissimi Paris store" and non-branded queries, such as "beige lingerie set." Branded queries, which improve conversion and customer experience, grew by 16% in 2021. Non-branded queries, which attract new, high-intent customers, increased organic traffic by 36%.

By unifying brand management under Yext, the Calzedonia Group successfully automated data management across a complex global footprint, gained deeper customer engagement across physical and digital touchpoints, and positioned itself for continued worldwide growth.

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