From gigantic airport installations to social media content targeting Gen Z, Sixt Autovermietung experiments with creativity and humor — and new technology. The company from Pullach was one of the first German companies on Snapchat. More recently, the company launched the world's first comprehensive mobility platform in an app that connects digital car rental, car sharing, and ride-hailing for 20 million customers. This pioneering spirit has helped the family business grow by leaps and bounds: in 1912, Sixt launched a fleet of three cars in Germany; today it is the largest car rental company in Europe with 2018 revenue reaching €2.93 billion. Sixt has roughly 270,000 vehicles worldwide across 2,200 locations in more than 100 countries.
In February 2017, Sixt sought a strategic partner with three goals in mind: increasing the visibility of the brand and its individual rental locations, optimizing data and information across digital platforms, and monitoring and responding to online reviews in real time.