Competitive Intelligence

See how you stack up with Yext’s Competitive Intelligence solution.

You don’t know if you’re winning if you can’t see the scoreboard. Yext provides a unique solution which enables you to see how your brand compares with local competitors in both search and ratings — giving you a comprehensive look at how customers find and engage with your business. 

Discover how you compete by keyword

Find out how you stack up against competitors in local search. Choose keywords and see which of them you — and your competitors — are performing well for (and which you aren’t) so you can make data-driven decisions about your next investments.

Optimize paid search by geography

It’s important to know what searches you and your competitors are ranking for — but it’s just as important to know where they are ranking. The Search Tracker runs local searches from each one of your locations so you can see what your consumers around the world see when they search. Understanding where you and your competitors perform well in search is critical to optimizing paid media spend.

How do you rate against the competition?

The context around your ratings and reviews is as important as the rating itself. 3 stars are great if your competitor’s nearby locations average 2.5, but don't look so great in comparison if those same locations average 4 stars. With Reviews Competitive Intelligence, you can track up to five competitors for each of your locations — whether they are large national chains or small businesses — and see how your reviews compare.

Identify your competition in local search

Identifying your competition at scale is no easy task. You may know who your global or nationwide competitors are, but what about local businesses who compete with individual locations? Simply put, you don’t know what you don’t know. The Search Tracker automatically identifies the competitors that most frequently show up in the local pack for each of your locations — so you can take action to win in search.

Smart, fast configurations

Get up and running quickly with setup through the Yext Knowledge Manager. Take advantage of all the data you already have loaded into the platform. All you need to do is add a competitor’s name and website — and let Yext do the rest.

See first-hand how the Yext Knowledge Engine can help you better manage your digital knowledge and attract more customers.

Schedule a demo

Yext Analytics

Bring customer engagement into focus — everywhere.
With information about your brand scattered across the digital ecosystem, it’s never been possible to see a single, complete view of how customers are interacting with your business. Yext Analytics brings customer interactions into focus — everywhere they occur. Measure not only how well you rank in search, but how many of the facts that consumers see about your business you truly control.

Learn More