TL;DR: Marketers have dashboards for everything… except AI search. Scout's new Visibility Score changes that. It combines your brand's presence in both AI and traditional search with how you're being perceived, giving you one metric that finally answers the question: "How visible is my brand, really?"
Why did we build the Visibility Score into Yext Scout?
We built the Visibility Score to give marketers a single, clear metric that shows how visible their brand is across both AI and traditional search.
Why? Because AI search platforms don't rank websites and provide a list of links. Instead, they cite brands in order to give direct, conversational answers. But unless you're constantly scanning those results manually, you have no idea if your brand is even showing up in AI-generated answers.
That's where Yext Scout comes in.
Scout already gives you brand visibility intelligence across traditional search (like Google) and AI platforms (like ChatGPT, Gemini, and Perplexity). But until now, those signals lived across multiple views.
The Visibility Score brings them together: giving you one simple, standardized metric that shows how discoverable your brand really is.
It's the metric your executive team wants — and one your local teams can act on.
What does the Visibility Score measure?
The Visibility Score measures a brand's discoverability across AI and traditional search by blending Google Search Rank, AI Search Presence, and AI Sentiment.
The Visibility Score is a composite metric that blends key indicators of brand performance, updated regularly:
Google Search Rank: Where your brand appears for key local queries
AI Search Presence: How often your brand is cited across AI platforms
AI Sentiment: How positively (or negatively) your brand is being described
Together, these signals give you a real-time view of visibility — both where you're showing up, and how you're being perceived (positively, negatively, or neutrally).
Why does the Visibility Score matter?
The Visibility Score matters because it gives you one clear metric to understand how discoverable your brand is across both AI and traditional search, and helps you figure out what to do next to improve it.
Your Visibility Score helps you:
Justify marketing spend across locations
Prioritize where to optimize next
Track progress over time
How does the Visibility Score works in Scout?
Scout automatically pulls and analyzes data from across AI and traditional search channels.
Your Visibility Score is visible at the brand level and across individual locations, making it easy to:
Spot outliers
Compare performance
Understand what's working, and what's holding you back (all location by location) And because it's built right into Scout, you can immediately drill into the factors driving performance — and take action, fast.
Visibility isn't luck. It's a strategy.
With the new Visibility Score, Yext Scout gives you one metric to track your brand's discoverability in the age of AI search, and the tools to improve it.
Want to learn more? Check out the Scout Use Case Guide to see how marketers are turning insights into action.
