According to this recent Forrester report, digital experience platforms (DXPs) are built by enterprises, not bought in their entirety from vendors — and they help technology leaders:

• Engage and educate prospects in a world where cookies are disappearing

• Transact complex offerings by allowing your customers to self-serve in a B2C or B2B environment

• Deliver your business's unique (digitalized) value proposition to drive better customer experiences

Read the report to learn why - and how - you can architect your DXP to better suit your business needs.