Belron® uses Yext to manage its local online presence. Yext has empowered brands like Belron® to manage verified information about their brand across their websites, mobile apps, internal systems and the entire Publisher Network – over 100 maps, apps, search engines, GPS systems and social networks including Google, Apple, Facebook, Bing and Yahoo. Pages from Yext are built according to SEO best practices for worldwide content delivery with maximum reliability and performance.
"Thanks to Yext," Dhamelia says, "our businesses are able to scale, manage and also personalise their regional brand information, all from one source of truth. Now, our customers can always find the right information about us online, and they can make the decision to either visit one of our branches or to have us visit their home or workplace."
Belron® gives each marketing team at the country level the ability to make updates in Yext. "We have a mantra of 'nationally led, globally supported' for many of our digital initiatives," explains Dhamelia. "We have training sessions region by region for Yext. They learn that they can do things like update holiday hours en masse very easily for their local markets. It works so much better, and allows each of the businesses to proactively adapt digital location projects for the nuances of local markets, improving search discoverability."