Club Pilates partnered with Yext to solve for this challenge. With Yext, Club Pilates can manage their brand information across 150+ global search engines, maps, apps and more – all from a single dashboard. Having the ability to seamlessly update this information for each individual Club Pilates location helps the company surface in local search results for key queries like "pilates near me" and "directions to Club Pilates".
Additionally, Club Pilates has gained greater insight into their customer reviews with Yext – and the brand can now monitor and respond to feedback all in one place. This helps them better understand their customers' needs by individual location and ultimately, deliver a better customer experience.
With Yext, Club Pilates has set up 572 users (37 of those users are utilising the Yext Knowledge Assistant). This process has empowered individual franchisees to take control of their information online and respond to reviews in their own markets. "We took the onboarding process from 30 steps down to five," Yarmey says. "Then, in terms of driving lead volume, we're always tracking – and we're consistently seeing amazing growth."