Yext provides the fitness chain with a powerful package that measurably increases its visibility in the digital space. In addition, the solution can make sure that essential brand data — such as opening hours and addresses — is up to date, error-free and consistent across all connected platforms. Custom Yext APIs allow Fitness First to easily store location data from its respective stores — something that did not work with the previous infrastructure.
With Yext, Fitness First also keeps track of all reviews that appear on various online channels. The customer feedback is answered by the respective digital managers at each location. They are also responsible for maintaining location information through Yext. There are various custom user roles, so Fitness First employees can only access the data that is relevant to them. In addition, Yext also enables Fitness First to monitor local competition. "Maintaining an optimal online presence for all of our locations is very important to us," says Christophe Collinet, Director of Marketing & Strategy at Fitness First. "We want to reach as many people as possible with our offerings. An optimised presence for Fitness First in the digital space is absolutely necessary for this. With the help of Yext, we now have an accurate view of our digital information and an easy way to update our location data directly from the stores at any time. Yext's user roles also allow our employees to respond independently to online reviews. Yext has also increased our visibility on Google significantly. I have a very good feeling when working together."