The Most Important Local Business Directories for SEO

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Which-Local-Directory-Do-I_croppedThree+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in Compete.com which was a proxy for which ones had the best SEO. There have been a lot of ups and downs in the local directory world since, thanks mostly to Google and a number of start-ups who have done well with SEO (e.g. Thumbtack), so I figured it was time to update the list. This time instead of using Compete, I opted for combing through WhiteSpark’s lists of top citation websites and finding which directories appeared most often as a good proxy for SEO strength in 2016.

I attempted to categorize them so you could easily find the best ones for you business. Here’s how they broke down:

  • National IYP – 22%
  • Travel – 10%
  • Health – 9%
  • Job Search – 8%
  • Food/Restaurants – 7%
  • Home Improvement – 7%
  • Weddings – 3%
  • Automotive – 2%

Interestingly, there were several non-traditional directories in this list. For example JCPenney’s store locator is one of the top citation sources. Given how Google is continuing to move towards favoring “brands” in the SERPs, I would expect to see more non-directory brands make this list next year.

So now without further ado, I am pleased to present the new top 100 online local directories for SEO:

# Citation Source # of Times Seen Directory Type
1 www.yellowpages.com 69 National IYP
2 www.yelp.com 69 National IYP
3 www.facebook.com 63 National IYP
4 www.manta.com 57 National IYP
5 www.indeed.com 51 Job Search
6 www.angieslist.com 45 Home Improvement & Health
7 www.mapquest.com 43 National IYP
8 www.superpages.com 43 National IYP
9 www.bbb.org 39 National IYP
10 local.yahoo.com 32 National IYP
11 www.linkedin.com 30 Job Search
12 www.youtube.com 30 Video
13 www.thumbtack.com 29 Home Improvement & Services
14 www.yellowbook.com 25 National IYP
15 www.groupon.com 22 National IYP
16 www.tripadvisor.com 18 Travel
17 http://jobs.monster.com 16 Job Search
18 http://foursquare.com 15 National IYP
19 www.homeadvisor.com 15 Home Improvement & Services
20 http://porch.com 13 Home Improvement & Services
21 http://en.wikipedia.org 12 Wikipedia
22 www.bizjournals.com 12 National IYP
23 www.whitepages.com 11 National IYP
24 http://threebestrated.com 11 National IYP
25 www.glassdoor.com 10 Job Search
26 www.dexknows.com 9 National IYP
27 www.simplyhired.com 9 Job Search
28 www.houzz.com 8 Home Improvement & Services
29 www.weddingwire.com 7 Weddings
30 www.10best.com 7 Travel
31 www.careerbuilder.com 6 Job Search
32 www.expedia.com 6 Travel
33 www.healthgrades.com 6 Health
34 www.theknot.com 6 Weddings
35 http://www1.salary.com 6 Job Search
36 http://local.dmv.org 5 Government
37 www.livingsocial.com 5 National IYP
38 www.whodoyou.com 5 National IYP
39 www.zillow.com 5 Real Estate
40 www.zocdoc.com 5 Health
41 www.thrillist.com 4 Travel/Food
42 www.zomato.com 4 Restaurants
43 www.city-data.com 4 National IYP
44 www.mystore411.com 4 National IYP
45 www.trulia.com 3 Real Estate
46 www.wellness.com 3 Health
47 www.allmenus.com 3 Restaurants
48 www.findmeglutenfree.com 3 Restaurants
49 www.fixr.com 3 Home Improvement & Services
50 www.grainger.com 3 Retailer
51 www.interias.com 3 Home Improvement & Services
52 www.looksharp.com 3 Job Search
53 www.loopnet.com 3 Real Estate
54 www.thebluebook.com 3 Autos
55 www.virtualtourist.com 3 Travel
56 http://agency.nationwide.com 2 Insurance
57 http://doctor.webmd.com 2 Health
58 http://freeclinicdirectory.org 2 Health
59 http://eventful.com 2 Events
60 www.thomasnet.com 2 B2B Services
61 http://health.usnews.com 2 Health
62 http://local.intuit.com 2 National IYP
63 http://k12.niche.com 2 School Directory
64 www.schooldigger.com 2 Education
65 www.vitals.com 2 Health
66 http://stores.jcpenney.com 2 Retailer
67 http://locations.budget.com 2 Car Rental
68 www.allonesearch.com 2 National IYP
69 www.ameripriseadvisors.com 2 Financial
70 www.beautyseeker.com 2 Beauty & Health
71 www.booking.com 2 Travel
72 www.bringfido.com 2 Pet Friendly Travel
73 www.calculateme.com 2 Insurance
74 www.care.com 2 Baby Sitters
75 www.caring.com 2 Senior Living
76 www.chowhound.com 2 Restaurants/Food
77 www.clubplanet.com 2 Music Clubs
78 www.concretenetwork.com 2 Contractors
79 www.erieinsurance.com 2 Insurance Agency
80 www.eventbrite.com 2 Local Events
81 www.eventective.com 2 Local Event Planning
82 www.feeonlynetwork.com 2 Financial Planner Directory
83 www.freeclinics.com 2 Medical Clinic Directory
84 www.greatschools.org 2 School Directory
85 www.homes.com 2 Real Estate
86 www.hotels.com 2 Hotels
87 www.kayak.com 2 Travel
88 www.legalconsumer.com 2 Lawyers
89 www.pinterest.com 2 Social Media
90 www.plannedparenthood.org 2 Family Planning Centers
91 www.priceline.com 2 Travel
92 www.realtor.com 2 Real Estate
93 www.reddit.com 2 Forum
94 www.travelocity.com 2 Travel
95 www.tuscl.net 2 Music Clubs
96 www.urgentcarelocations.com 2 Urgent Care Centers
97 www.usnews.com 2 News Site
98 www.zagat.com 2 Restaurants
99 http://top10weddingvendors.com 2 Weddings
100 http://usplaces.com 2 National IYP

 

Andrew Shotland is the proprietor of Local SEO Guide, a SEO consultancy focused on enterprise search engine optimization for local media properties and multi-location businesses. He also has a blog about Apple Maps.

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