Latest News: The Search Shift
Stay on top of the trends in how people search today.
Yext
Nov 13, 2024
Cut through the noise: your daily, no-fluff update on the biggest shifts in AI and search trends — for marketers, by marketers.
Week of December 2
Surprising data: 15% of Google searches are driven by only 148 terms
Most of the top terms are navigational, like 'near me.' For brands, nailing local search optimization is still critical to staying visible where it matters most.
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Amazon announces its own set of Nova AI models
With its own models, the tech giant is officially stepping into the AI spotlight to compete with OpenAI and Google.
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Apple says it uses Amazon’s custom AI chips
It’s a sign that collaboration — not just competition — is shaping the future of AI.
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Week of November 25
Amazon to invest another $4 billion in Anthropic, OpenAI’s biggest rival
The partnership not only accelerates the development of Anthropic's AI models but also integrates them into AWS's ecosystem. This positions Amazon as a major player in advancing AI technologies.
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Threads tests AI-powered trending topic summaries and new search tools
Users can now search for date-specific and account-specific post searches, plus AI-powered summaries to enhance user engagement with trending discussions.
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Week of November 18
Perplexity’s AI search engine can now buy products for you with one click
By integrating shopping directly into AI search, Perplexity’s update challenges “traditional” platforms, signaling a major shift in how customers find and buy products.
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Reddit introduces AI features to help brands show more relevant ads
Reddit is using AI to better understand what people in its communities are talking about — and help brands get their ads in front of the right people at the right time. These contextual opportunities could challenge other social media platforms in the digital ad space.
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Google’s Gemini chatbot now has memory
Similar to ChatGPT, Gemini can now add context to conversations with users. For example, tell Gemini to remember foods you like, and the next time you ask for restaurant recommendations, it can tailor suggestions based on your prior inputs.
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Week of November 11
Soon you may be having conversations with Google Search
Google is testing a voice-to-search feature that allows real-time, conversational follow-ups directly in Google Search. Users can ask follow-ups without retyping, and Google responds with links and AI-generated summaries.
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ChatGPT monthly usage now rivals Google Chrome
The use of generative AI tools is growing quickly, with ChatGPT leading with 3.7 billion visits — already surpassing Google Chrome.
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Nearly half of customers are turning to AI to find brand information
Yext's latest research reveals that while traditional search engines are still popular, customers often use multiple sources to find information about your brand.
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Week of November 4
ChatGPT Search is now out of beta
No more switching to search engines — ChatGPT is now a one-stop tool for AI answers and up-to-date info.
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Meta is reportedly working on its own AI-powered search engine, too
The search engine would reportedly provide AI-generated summaries of current events within the Meta AI chatbot.
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Apple Intelligence has launched on the iPhone, iPad, and Mac
The first set of features includes smarter notifications, a more capable Siri, and tools for rewriting text. It’s Apple’s first major AI push, but it’ll be far from its last.
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