Author Archives: Liz Walton

Navigating Internet Week

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There’s nothing Yexters love more than New York City and the Internet (well, except maybe karaoke). So we’re excited that it’s finally Internet Week here in NYC.

For those unfamiliar with Internet Week, it’s “a week-long festival celebrating Internet business and culture and will attract more than 45,000 Internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners.”

There’s programming for everyone from designers, marketers, and engineers to those who just want to learn more about tech in NYC.

This is one of the biggest events for technology with events all over the city, and Yext has signed on as a sponsor to help you navigate Internet Week. For the past few months we’ve been working closely with the Internet Week team to develop some great and useful resources for the week all powered by location information:

  • The Official IWNY iOS App

    • This is your guide to the week with important information about talks, panels and most importantly – when and where they are

  • Interactive Map

    • Internet Week wouldn’t be complete without the coolest technology – so there is an interactive touch-screen map of all the events around the city for the week, including listings with all the detail you need

  • 2013 Print Poster

    • Design distinguishes NYC technology from the rest of the world, so the IWNY print poster has become a favorite. This year we worked with the team to create a map like you’ve never seen before. After all, where you are matters.

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To see Yext in action stop by the IWNY HQ for talks from our executives:

And sign up for OpenCo to visit our new office and hear a presentation about our company and our vision for the future.

Finally, the reason we’re so excited for Internet Week is because it’s a chance to celebrate the important technology in the city. Our company wouldn’t be the same anywhere else and we are proud to be part of the community. Yext is Made in NY - see for yourself.

There’s a lot going on this week all around the city for Internet Week and we’re looking forward to helping you navigate it.

Capture Business Moments With Our New iPhone App

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Your business isn’t defined by only your address, phone number or hours of operation. It’s when a customers visits for the first time, new products in stock or when someone finds what they need. These are the moments make up your business.

Capturing and sharing those experiences is the best way to engage your customers. In fact, listings with updated pictures receive 247% more clicks.

What to Share

For businesses, it’s clear that creative, ‘behind the scenes’ photos perform better than formal marketing pictures.  To reach and engage your customers, capture and share those business experiences. Take a photo of the new dish, product display, or seasonal sale.

You should share them where you customers are looking: social media and business listings. Adding them to your digital profiles makes your business look more appealing and active, so customers feel connected and compelled to choose you.

Your profiles will look more complete with photos and rich information, so they actually become your mobile presence.

Changing your website and optimizing for mobile is hard, but updating your profiles – where your customers are already looking – is a simpler and more effective solution for your mobile presence. And the photos of your business moments are the key to your mobile strategy.

Redesigned Yext iPhone App

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We knew we wanted to create a companion app as useful as the web product – because business doesn’t always happen in front of a computer screen. So we started from scratch and completely redesigned our iPhone app to make it easy to capture and share business experiences.

We ended up making the first of its kind business app for capturing and sharing content with customers. With it, businesses can:

    • Easily to capture photos of your business moments

  • Apply custom filters to make your photos look professional

    • Create text posts

    • Share your photos and add them to your photo albums

  • Optionally share the photos across your PowerListings Galleries

  • Set their profile picture and cover photo for your Facebook Page

The new iPhone app is available for download on the App Store here and is included in your PowerListings subscription. Once you have activated Yext Sync for Facebook, you can begin capturing and sharing the experience that define your business from the palm of your hand.

For more information, contact us at service@yext.com.

Introducing, Yext Sync for Facebook

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Facebook Is Huge in Local

When we started thinking about what we wanted to do next, we asked ourselves, where do we spend the most time?

The first answer is, of course, physical places. But the second is digital destinations – like Facebook.  And then layer those two… the digital versions of those physical places.  At Yext, we love to check-in, to comment, to post photos, etc. from our favorite spots.

Today, Facebook is one of the largest sources of local information online. With more than a billion users worldwide, it’s capturing about 13% of all local search (which is a lot!) as people check into locations, see where their friends visited, and look up their favorite spots for deals and information.

Local search is also closely tied to mobile usage. As 25% of time across all mobile devices is spent on Facebook, it’s an ideal place to find people when they are on the go. And with its new products, Nearby and Graph Search, Facebook is getting more local every day.

So it’s essential that your business takes control of your presence and get into local search on Facebook. And we’re making it easy with Yext Sync for Facebook.

Yext Sync for Facebook Gets You in Local Search

Facebook populates its local search results with location Pages from businesses as well as  user-generated Pages. So even if you haven’t built Pages for your locations, chances are, they exist and are appearing in search results, but not accurately representing your business.

Our software makes it easy to take control by creating and organizing location Pages for your business.

With Yext Facebook Sync you can:

  • Instantly update your location information on Facebook from your Yext account
    • Choose what fields to sync from your Yext account, so that you can decide if there are sections you want to manage separately (and word differently) in Facebook
  • Add your category, business descriptions, hours and more to your Facebook Page
    • Your customers come to your Page to learn more about you, so show them what makes your business different
  • Share up-to-date photos of your business
    • The digital representation of your business should change as quickly as your physical business does
  • Add your Content Lists (your Products and Services, Events, Bios or Menus) as custom tabs
    • Customize your location Page with your PowerListings+ Content Lists so your customers have information at their fingertips about why to choose your business – and your Page stands out with custom content
  • Post reviews from across the web on your Facebook Page
    • Make your great reviews go further by sharing them as posts with two easy clicks on your Facebook Page. There’s no reason the review on Yahoo! should stay on Yahoo! – share it with all your customers to help them make purchasing decisions
  • Create and share your business moments with our new iPhone app
    • Your business is made of moments – from the first time a customer stops into your business, to the smile of a job well done. Capturing and sharing those authentic business moments is the key to engagement online and on social
    • Our new Facebook-first iPhone app makes it easy to capture those business moments with our custom camera and filter no matter where you are and share them with your customers on Facebook or any of your PowerListings 
  • Monitor your Likes, Check-ins, and more on your Facebook Page in Yext
    • We know you care about more than just Likes on your Facebook Page, so our technology includes ‘Were Here’ and “Talking About’ in the Reporting section of our platform to help you optimize
    • If you have more than one Page, you can monitor metrics from them all in one place – including Likes across all your location Pages

Pages that include updated information and fresh content receive higher levels of engagement, which will ultimately determine search result ranking, so get started now for an early mover advantage with Yext Sync for Facebook.

Sync for Facebook is included at no extra change and it takes minutes to get set up. Learn more about Yext Sync for Facebook here and contact your Account Manager.