January 11th, 2013

Localization of the Enterprise

Some business are big, some are small. Some have strong national brands, others are local favorites. But every business needs to have its own personality and stake within its community to succeed. What we’re seeing is a shift in marketing: the localization of the enterprise. Localization will mean local content matched to local media and […]

December 17th, 2012

How to Capture Holiday Search Traffic for Your Business

We all know people’s searches change with the season – and when they want to buy now, those searches are local.  In the summer they are looking for for beach chairs and swimwear; then around the holidays they are looking for gifts and decorations. Even though their interests and behaviors adapt to the weather, search […]

November 30th, 2012

The Best of Black Friday 2012

How retailers took advantage of Black Friday to offer customers memorable in-store shopping experiences.

November 16th, 2012

Last-Minute Tips for Preparing Your Locations for the Holiday Season

Whether you are preparing for Black Friday or Small Business Saturday, this holiday shopping season is predicted to break records. By January, consumers are expected to spend $586.1 billion and more than 85% of those dollars will flow in-store. Alison Paul, vice chairman and US retail & distribution sector leader at Deloitte, says “[r]etailers that […]

March 8th, 2012

Yext CEO, Howard Lerman, on BloombergTV

Today Yext CEO, Howard Lerman, made a stop by BloombergTV to discuss Yext PowerListings and the local search problem. If you didn’t get a chance to watch it live, you can watch the recording below.

January 25th, 2012

The Local Web for Brands [infographic]

The local web is incredibly important for small business owners. Nowadays you recommend a business by “liking” it on Facebook, leaving a review on Yelp or checking in on Foursquare. Businesses attract customers with Groupons instead of coupons, and mobile devices are predicted to overtake PCs as the most common web access device by 2013. […]