June 1st, 2015

SmartProfile: Kara Alcamo, R2integrated

Kara Alcamo, Director of Search at R2integrated, believes that local is about to become a standard part of digital marketing and that now is the time to develop your local strategy. She uses Yext to give her customers a complete view of their digital presence, which is now more essential than ever before. Hear more […]

March 24th, 2015

Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online

Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.

March 16th, 2015

Best Practices for Effective Digital Presence Management

Our recent whitepaper, “The Guide to Digital Presence Management,” explores the fragmentation of the local search market, the complex problems this creates for both business and consumers, and best practices for overcoming these challenges and ensuring an effective digital presence. When considering best practices, there are four key areas that businesses need to address: Listings […]

August 11th, 2014

The Three Cornerstones to a Mobile Local Landing Page

Mobile smartphone usage is exploding, and that means unprecedented opportunities for marketers to personalize marketing messages based on where customers are located. But mobile offers a different experience than desktop, so marketers need to understand the nuances to create the most effective campaigns — and the key is mobile local landing pages. Download this new […]

June 2nd, 2014

Yext Co-Hosts ‘Duplicates’ Webinar

Yext is co-hosting a webinar on Thursday, June 5th at 2:00pm ET to discuss duplicate business listings, specifically what causes them, why they matter, and how to fix them. Click here to register! See details below for the full description: Duplicate business listings have long been a significant problem in the local SEO arena. Duplicate […]

November 29th, 2013

Local Marketing Tips for the Holiday Season

The best way to attract customers this holiday season is to show what makes your business unique and why they should choose you over the competition. With Black Friday and Small Business Saturday already here, shopping is on everyone’s mind. With millions of customers heading to stores to shop for holiday gifts and to take […]