Google Joins the PowerListings Network: You can now sync your location information with Google directly from Yext! Learn More
Blog

March 21st, 2016

Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why “mobile” is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today’s mobile-dominated ecosystem.

March 8th, 2016

Pep Boys at MediaPost Summit: Leveraging Yext’s Instagram for Deeper Local Customer Engagement

Pep Boys’ AVP of Marketing, Rachel Silva, presented the auto-service brand’s Yext-powered Instagram Monitoring program at MediaPost’s Cross-Channel Marketing Summit. Pep Boys leverages Yext to track user-generated content in real-time and interact with consumers directly from the platform, in order to improve local engagement, drive better customer relationships, and build lasting loyalty.

March 4th, 2016

Google Removes Ads from the Right Rail: Why the Local Pack Is More Important Than Ever

By now you’ve noticed that Google has removed ads from its “right rail” on desktop search. Months in the rollout, this change to Google’s Search Engine Results Page (SERP) has significant implications, in that now more than ever, ranking in the local pack is critical for businesses.

February 18th, 2016

Customer Spotlight: See How Sweetgreen and Top GMB Contributor, Joy Hawkins, Use Yext’s Google Integration

Yext puts a spotlight on customers sweetgreen, a national fast-casual restaurant chain, and Joy Hawkins, a top GMB contributor, who are already leveraging Yext’s Google integration to power real-time updates across Google Search, Google Maps, and ads.

December 8th, 2015

2016 Predictions: No.3 – A Tumultuous Year for Local SEO

With all of the recent changes in Local, 2016 looks to be a tumultuous year for Local SEO. In 2015, Google removed Google Plus from the Local mix as well as the ability to set your city and look at SERPs in different areas — both moves that impacted Local SEOs.

December 7th, 2015

2016 Predictions: No.2 – The Multichannel Shopper

Retailers have been concerned for years about “showrooming” (the idea that people will test products in the store and then order on their phone) — but it seems like they haven’t yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they’re gathering some steam.