August 20th, 2015

Optimizing Local Search for iOS 9 [Whitepaper]

Next month’s release of iOS 9 is going to fundamentally change mobile search as we know it. Will your brand be ready?

Yext’s new whitepaper, “Optimizing Local Search for iOS 9,” written by Andrew Shotland of Local SEO Guide, explains exactly what’s changing in local search and what brands need to know to be on top.

August 18th, 2015

With iOS 9 Ahead, New Yext Features Help Brands Optimize Their Apps for Shift in Local Search

Yext today announced the launch of three new local app features – Screens, Screens Store Locator, and Screens reporting – which create a location layer for a brand’s app to help businesses optimize for iOS9′s new local search initiative and drive more mobile device users through their front door.

June 1st, 2015

SmartProfile: Kara Alcamo, R2integrated

Kara Alcamo, Director of Search at R2integrated, believes that local is about to become a standard part of digital marketing and that now is the time to develop your local strategy. She uses Yext to give her customers a complete view of their digital presence, which is now more essential than ever before. Hear more […]

March 24th, 2015

Yext Survey Results: 95% of Respondents Have Found Incorrect Business Information Online

Yext conducted a survey of 100 digital marketing professionals to prove how fragmented the local search market really is, and the negative effect this has on local businesses and the consumers searching for them online.

March 16th, 2015

Best Practices for Effective Digital Presence Management

Our recent whitepaper, “The Guide to Digital Presence Management,” explores the fragmentation of the local search market, the complex problems this creates for both business and consumers, and best practices for overcoming these challenges and ensuring an effective digital presence. When considering best practices, there are four key areas that businesses need to address: Listings […]

August 11th, 2014

The Three Cornerstones to a Mobile Local Landing Page

Mobile smartphone usage is exploding, and that means unprecedented opportunities for marketers to personalize marketing messages based on where customers are located. But mobile offers a different experience than desktop, so marketers need to understand the nuances to create the most effective campaigns — and the key is mobile local landing pages. Download this new […]