Google Joins the PowerListings Network: You can now sync your location information with Google directly from Yext! Learn More
Blog

June 23rd, 2016

Changes to Google’s Local Pack Make Optimizing Organic More Critical Than Ever

SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever […]

May 31st, 2016

Yext and ICE Portal Partner to Extend Distribution for Hotel Brands

Yext has announced a partnership with ICE Portal, a visual content curator and distributor for hospitality brands. This partnership will allow hospitality suppliers within ICE Portal’s network to access Yext’s platform and significantly expand the distribution of their enhanced content across the PowerListings Network to improve brand awareness and increase hotel bookings.

March 21st, 2016

Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why “mobile” is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today’s mobile-dominated ecosystem.

March 8th, 2016

Pep Boys at MediaPost Summit: Leveraging Yext’s Instagram for Deeper Local Customer Engagement

Pep Boys’ AVP of Marketing, Rachel Silva, presented the auto-service brand’s Yext-powered Instagram Monitoring program at MediaPost’s Cross-Channel Marketing Summit. Pep Boys leverages Yext to track user-generated content in real-time and interact with consumers directly from the platform, in order to improve local engagement, drive better customer relationships, and build lasting loyalty.

March 4th, 2016

Google Removes Ads from the Right Rail: Why the Local Pack Is More Important Than Ever

By now you’ve noticed that Google has removed ads from its “right rail” on desktop search. Months in the rollout, this change to Google’s Search Engine Results Page (SERP) has significant implications, in that now more than ever, ranking in the local pack is critical for businesses.

February 18th, 2016

Customer Spotlight: See How Sweetgreen and Top GMB Contributor, Joy Hawkins, Use Yext’s Google Integration

Yext puts a spotlight on customers sweetgreen, a national fast-casual restaurant chain, and Joy Hawkins, a top GMB contributor, who are already leveraging Yext’s Google integration to power real-time updates across Google Search, Google Maps, and ads.