Category Archives: Yext Update

Yext Accelerates European Expansion with First International Acquisition

Yext Acquires European Digital Presence Management Company, InnerBalloons, for $8 million

Yext, the world’s #1 presence management company, today announced that it has acquired InnerBalloons, a leading European presence management company. This acquisition anchors Yext’s European footprint following the company’s international expansion of its product offering in November with the launch of PowerListings Global.

Netherlands-based InnerBalloons provides presence management for 15,000 Dutch businesses, and the team’s extensive experience and deep market knowledge will help Yext bring its patented software to European businesses.

“Digital presence is a basic need for all 50 million business locations in the world” said Howard Lerman, Yext Co-Founder & CEO. “This acquisition accelerates our progress toward bringing our software to all the business locations across the globe and further cements our status as the #1 in presence management.”

InnerBalloons founder, Robin Allenson, will serve as Yext’s SVP of European Partnerships and will continue to expand the team in Holland, which will become the base of Yext’s European operations.

“The entire InnerBalloons team is excited to join Yext in its mission of perfect location information on every device in every hand,” said Allenson. “And we look forward to building on Yext’s significant investment in the European market.”

The announcement comes just weeks after Yext launched PowerListings Global, the world’s first global listings network. Yext will continue to build its exclusive network of global publishing partners along with native country networks in the UK, Germany and Turkey and partnerships to bring Yext products to all European businesses.

Expanding PowerListings Global

Yext expands PowerListings® Global with a new native country network in Turkey and leading German publisher

Yext® today announced that just weeks after launching the world’s first global listings network, it is expanding PowerListings® Global with introduction of a new native country network in Turkey with leading publisher, Yellow Medya, and the addition of the top site, Meinestadt.de, to the German network.

Yellow Medya  meinstadt

Using patented Listings Match™ technology and the comprehensive reach of the PowerListings Global Network, Yext customers can control their locations’ digital presences on more than 85 of the most popular and important publishers and 5 native country networks for unparalleled global scale and local context.

“Yext’s mission is perfect location information in every hand, on every device,” said Howard Lerman, Yext Co-founder and CEO, “and PowerListings Global is a giant leap forward for the world’s businesses toward that goal. We’re thrilled to be bringing even more of the essential publishers to business locations in Germany and Turkey today.”

With Yext’s leading presence management software, over 400,000 businesses around the world have made millions of real-time updates, complete with enhanced content and analytics available exclusively from Yext.

Yext Hosts Geomarketing Panel

Yext hosted the first in a series of geomarketing panels at our New York office yesterday. Moderated by David Kaplan, Managing Editor of GeoMarketing.com, the panel focused on why it’s essential for brands to embrace geomarketing as a core part of their online marketing strategy in order to strengthen the connection with customers at the local level. The panel also featured Andrew Shotland, Founder of Local SEO Guide, Barry Gee, Local Search Marketer at FedEx, and Chris Walsh, Search Marketing Director at Havas Media.

Geomarketing Panel Nov_5

The panel covered a wide range of topics, but one of the most significant ideas to come from the discussion was about the future of geomarketing technology. With wearables, for example, it’s not just as simple as getting your geodata correct and then pushing your message – you need to consider the context the device or technology offers and the utility it provides your customers before, during, and after a location visit.

Thanks to all those who attended – looking forward to more panels in 2015!

Yext Introduces PowerListings Global – The World’s First Global Listings Network

PowerListings Global Links the World with 38 Publishers Including Native Networks in Germany, the UK, and Canada.

Yext® today introduced PowerListings® Global, the world’s first global listings network. PowerListings Global expands Yext’s PowerListings Network to include 38 global publishers, with native country networks in Germany, the UK, and Canada.

Engineered with Yext’s patented Listings Match™ technology, PowerListings Global brings to the world the same turbo updates, rich content, direct integrations, and analytics that the PowerListings Network pioneered in the US. Now, geomarketers can control their digital presence on leading publishers in the US and abroad, linking the world to ensure their customers find the right info everywhere.

“Digital presence is a basic need for every business in the world,” said Howard Lerman, Yext Co-Founder and CEO. “With PowerListings Global, Yext gives geomarketers the power to control their digital presence in nearly every country, address format, and native language. Pioneering the world’s first global network accelerates Yext’s leadership in the fast-growing geomarketing software category.”

Yext lets marketers control and update their essential details on 85 total sites, maps, and apps globally, now including:

Global Network 

Global Network - blog

German Network

German Network

UK Network

UK Network

Canadian Network

Canada Network

PowerListings Global is currently available for American enterprises with international locations. With PowerListings Global, businesses can now ensure their digital dollars, Euros, and pounds drive customers into all their physical locations, while building an enhanced presence for their brand across a web that’s more worldwide than ever before.

Yext Named to Crain’s 2014 ‘Fast 50′ List

We’re proud to share that Yext has been awarded the #14 spot on Crain’s 2014 ‘Fast 50′ list, an annual list of the fastest-growing privately held and publicly traded companies in the New York area. Yext is featured among a number of great companies, including MongoDB and AppNexus.

Check out Yext’s profile on the Fast 50 list here.

Yext has experienced tremendous growth in 2014, with the implementation of the new Pages product in April and plans to launch internationally with publishers this year.

Looking forward to even more success and innovation to come!

Yext at SMX East: The Truth About Duplicates

Everyone in the local SEO community knows duplicate listings are bad news, for both your business and your customers. And they happen to be rampant too. Yext recently conducted a study of 2,719 random business listings and uncovered over 44,000 duplicates, with an average of 16.26 duplicates per location across the network.* Duplicates plague the ecosystem but are nearly impossible to remove permanently.

Yext’s EVP of Partnerships, Christian Ward, gave a talk at SMX East last week to explain how duplicates are created, why they are so problematic, and best practices for getting rid of them.

Christian SMX

He emphasized that, contrary to popular belief, “fixing” duplicates at the source level isn’t the solution; in fact, it can cause an unintended ripple effect, leading to even more duplicates down the road. Instead, marketers need to verify their business information at the publisher level to suppress duplicates once and for all.

Yext’s API-integrations with 50+ leading sites, maps, and apps scans for existing duplicates and lets marketers flag them appropriately so they’re prevented from appearing at the most important level – the view on an actual publisher’s site.

To get an in-depth look at duplicate creation and best-practices for effective suppression, download the whitepaper here or check out yext.com/resources.

*Source: Yext, September, 2014.

 

Steven M. Cakebread, Technology Veteran, Joins Yext as Chief Financial Officer

Screen Shot 2014-10-05 at 9.30.36 PMYext today announced that Steve Cakebread is joining the Yext team as Chief Financial Officer. Cakebread is responsible for Yext’s global financial operations.

Cakebread brings extensive experience in public markets, global expansion, and strategic council. He has been a senior financial executive at rapidly growing technology companies for the past four decades. Cakebread was Chief Financial Officer of Salesforce.com from 2002 to 2009, in addition to serving as the President and Chief Strategy Officer. More recently Cakebread served as Chief Financial Officer of Pandora Media Inc. He previously held senior management roles at Autodesk, Silicon Graphics World Trade, and Hewlett Packard.

“Yext has had a tremendous year. We’ve raised $50 million of funding, developed breakthrough technology, and continued to grow our world-class team” said Howard Lerman, Yext Co-Founder and CEO. “Steve’s leadership experience adds immense value to our executive team as we expand globally and manage massive growth, and is the ideal person to help Yext achieve our ambitious long-term goals.”

“Yext is clearly the leader in the high-growth geomarketing category and is one of the most exciting companies in the world,” added Cakebread. “I was looking for a company with brilliant leaders, passionate employees and uncapped potential – and Yext is that company.”

Cakebread holds a Bachelor of Science degree in business from the University of California at Berkeley and a Master of Business Administration from Indiana University.

Yext Launches Global Partner Program

Today, we are excited to announce a step forward in our mission to get perfect location information in every hand, everywhere: we are inviting select partners to participate in the Yext Global Partner Program.

Through this program, Yext will work with select directory publishers across the world to bring a localized version of Yext’s Integrated GeoMarketing Software to their clients as a solution for digital presence management.

“Directory publishers around the world are working on their digital transformations, and Presence Management is a key product,” said Howard Lerman, Yext Co-Founder & CEO.  “At Yext we believe that mobile and IOT will enable locations to become ‘smart’, and today’s marketers have a revolutionary opportunity to connect to customers based on where they are.  The Global Partner Program is the first step in making this vision a reality for businesses and customers all over the world.”

To spearhead Yext’s international expansion, we are excited to announce that Luis Baptista-Coelho has joined the Yext team as VP International Partnerships. Prior to Yext, Luis was CEO of NDrive Navigation Systems, where he transformed the company into a global business in 30+ countries. Luis brings close to 20 years of experience in management in the IT industry across Europe, the Middle East, and Africa. Luis holds a European MBA (ESCP Europe: Paris-Oxford-Berlin) and Executive Educations at Harvard Business School and Columbia Business School.

“93% of business still happens in stores, and the Yext technology uniquely enables marketers to use online tools for those offline locations, said Luis Baptista-Coelho, Yext VP International Partnerships. “This fundamentally changes the way businesses connect with their customers – and I’m excited to bring it to international businesses.”

With the GeoMarketing Cloud, Yext helps more than 350,000 business locations connect with the consumers around them. To learn more about Yext visit www.yext.com, for more information about joining the Global Partner Program email globalpartners@yext.com.

Weiter! En Avant! Framåt! Onward!

The Pocket Guide To The U.S. Navigation Market

From the first TomTom in 2004, to the rise of smartphones and apps, to the development of the connected car, the in-car GPS navigation industry is barely ten years old but it has already undergone several transformations. 

This year market research firm Berg Insights estimates that there will be 97 million active users of turn-by-turn navigation in the U.S. 18% of those drivers already use local search in their car and another 22% are likely to use it. That’s millions of potential customers finding your business locations in a fundamentally new way.

To help businesses navigate this technical and constantly changing industry, we worked with Ludavic Privat, the founder and editor of GPS Business News, to create “The Pocket Guide to the U.S. Navigation Market.” Ludovic is a world-renowned expert in the location-based services industry, with a focus on location-based advertising, connected car services, and GPS navigation.

The Pocket Guide provides a detailed look into:

  • The History of GPS Navigation
  • Current Navigation Platforms
  • Technology Trends
  • The Future of GPS Navigation

For everything you need to know about the industry today and where it’s going tomorrow, download the paper here.

Expanding the PowerListings Network With Nokia HERE, TomTom, DexKnows, Verizon & 2 More Publishers

The PowerListings Network of publishers has 50+ of the most prominent and innovative sites, maps, and apps and reaches 220 million customers every month. Today we’re excited to announce that the PowerListings Network is growing.

6 new publishers are joining the network, including Nokia HERE, TomTom, DexKnows, My Local Services, Verizon and TracFone.

nokia-here-logo

Nokia HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. They combine highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices – from smartphones and tablets to wearables and vehicles. To learn more about HERE, including their work in the areas of connected and autonomous driving, visit http://360.here.com. HERE is available for Yext Enterprise clients only.

dexknows 300dpi

DexKnows

Dexknows.com is the expert when it comes to online business listings. Each month, they help connect millions of consumers with local businesses and provide them with the information they’re looking for –– from phone numbers and driving directions to ratings, reviews, and special offers.

TomTom_RGB_logo

TomTom

As a global leader in navigation and mapping products, every day millions of people around the world depend on TomTom to make smarter decisions. TomTom created the first Portable Navigation Device in 2004 and continues to develop innovative products to keep people moving toward their goals.

610px-Verizon-Wireless-Logo.svg

Verizon Wireless

Verizon Wireless provides wireless voice and data services to more than 35 million subscribers and more than 103 million connected devices across the United States. Verizon’s integrated directory is the ultimate resource to locate restaurants, shopping and other points of interest, 24 hours a day.

TracFone_Logo_400x143

TracFone

TracFone is America’s #1 National No-Contract Wireless service provider with handsets and airtime cards at over 90,000 retail locations across the United States, Hawaii, Alaska and Puerto Rico. TracFone’s built in directory provides instant access to thousands of nearby businesses and destinations.

My_Local_Services_w-bg

My Local Services

My Local Services is a comprehensive, nationwide online business directory where visitors can search, review, and add business listings. The directory is broken down by State with an easy-to-use interface that allows visitors to find what they are looking for quickly.

Learn more about the 50+ publishers in the PowerListings Network here.