Category Archives: Yext Update

Yext at SMX East: The Truth About Duplicates

Everyone in the local SEO community knows duplicate listings are bad news, for both your business and your customers. And they happen to be rampant too. Yext recently conducted a study of 2,719 random business listings and uncovered over 44,000 duplicates, with an average of 16.26 duplicates per location across the network.* Duplicates plague the ecosystem but are nearly impossible to remove permanently.

Yext’s EVP of Partnerships, Christian Ward, gave a talk at SMX East last week to explain how duplicates are created, why they are so problematic, and best practices for getting rid of them.

Christian SMX

He emphasized that, contrary to popular belief, “fixing” duplicates at the source level isn’t the solution; in fact, it can cause an unintended ripple effect, leading to even more duplicates down the road. Instead, marketers need to verify their business information at the publisher level to suppress duplicates once and for all.

Yext’s API-integrations with 50+ leading sites, maps, and apps scans for existing duplicates and lets marketers flag them appropriately so they’re prevented from appearing at the most important level – the view on an actual publisher’s site.

To get an in-depth look at duplicate creation and best-practices for effective suppression, download the whitepaper here or check out yext.com/resources.

*Source: Yext, September, 2014.

 

Steven M. Cakebread, Technology Veteran, Joins Yext as Chief Financial Officer

Screen Shot 2014-10-05 at 9.30.36 PMYext today announced that Steve Cakebread is joining the Yext team as Chief Financial Officer. Cakebread is responsible for Yext’s global financial operations.

Cakebread brings extensive experience in public markets, global expansion, and strategic council. He has been a senior financial executive at rapidly growing technology companies for the past four decades. Cakebread was Chief Financial Officer of Salesforce.com from 2002 to 2009, in addition to serving as the President and Chief Strategy Officer. More recently Cakebread served as Chief Financial Officer of Pandora Media Inc. He previously held senior management roles at Autodesk, Silicon Graphics World Trade, and Hewlett Packard.

“Yext has had a tremendous year. We’ve raised $50 million of funding, developed breakthrough technology, and continued to grow our world-class team” said Howard Lerman, Yext Co-Founder and CEO. “Steve’s leadership experience adds immense value to our executive team as we expand globally and manage massive growth, and is the ideal person to help Yext achieve our ambitious long-term goals.”

“Yext is clearly the leader in the high-growth geomarketing category and is one of the most exciting companies in the world,” added Cakebread. “I was looking for a company with brilliant leaders, passionate employees and uncapped potential – and Yext is that company.”

Cakebread holds a Bachelor of Science degree in business from the University of California at Berkeley and a Master of Business Administration from Indiana University.

Yext Launches Global Partner Program

Today, we are excited to announce a step forward in our mission to get perfect location information in every hand, everywhere: we are inviting select partners to participate in the Yext Global Partner Program.

Through this program, Yext will work with select directory publishers across the world to bring a localized version of Yext’s Integrated GeoMarketing Software to their clients as a solution for digital presence management.

“Directory publishers around the world are working on their digital transformations, and Presence Management is a key product,” said Howard Lerman, Yext Co-Founder & CEO.  “At Yext we believe that mobile and IOT will enable locations to become ‘smart’, and today’s marketers have a revolutionary opportunity to connect to customers based on where they are.  The Global Partner Program is the first step in making this vision a reality for businesses and customers all over the world.”

To spearhead Yext’s international expansion, we are excited to announce that Luis Baptista-Coelho has joined the Yext team as VP International Partnerships. Prior to Yext, Luis was CEO of NDrive Navigation Systems, where he transformed the company into a global business in 30+ countries. Luis brings close to 20 years of experience in management in the IT industry across Europe, the Middle East, and Africa. Luis holds a European MBA (ESCP Europe: Paris-Oxford-Berlin) and Executive Educations at Harvard Business School and Columbia Business School.

“93% of business still happens in stores, and the Yext technology uniquely enables marketers to use online tools for those offline locations, said Luis Baptista-Coelho, Yext VP International Partnerships. “This fundamentally changes the way businesses connect with their customers – and I’m excited to bring it to international businesses.”

With the GeoMarketing Cloud, Yext helps more than 350,000 business locations connect with the consumers around them. To learn more about Yext visit www.yext.com, for more information about joining the Global Partner Program email globalpartners@yext.com.

Weiter! En Avant! Framåt! Onward!

The Pocket Guide To The U.S. Navigation Market

From the first TomTom in 2004, to the rise of smartphones and apps, to the development of the connected car, the in-car GPS navigation industry is barely ten years old but it has already undergone several transformations. 

This year market research firm Berg Insights estimates that there will be 97 million active users of turn-by-turn navigation in the U.S. 18% of those drivers already use local search in their car and another 22% are likely to use it. That’s millions of potential customers finding your business locations in a fundamentally new way.

To help businesses navigate this technical and constantly changing industry, we worked with Ludavic Privat, the founder and editor of GPS Business News, to create “The Pocket Guide to the U.S. Navigation Market.” Ludovic is a world-renowned expert in the location-based services industry, with a focus on location-based advertising, connected car services, and GPS navigation.

The Pocket Guide provides a detailed look into:

  • The History of GPS Navigation
  • Current Navigation Platforms
  • Technology Trends
  • The Future of GPS Navigation

For everything you need to know about the industry today and where it’s going tomorrow, download the paper here.

Expanding the PowerListings Network With Nokia HERE, TomTom, DexKnows, Verizon & 2 More Publishers

The PowerListings Network of publishers has 50+ of the most prominent and innovative sites, maps, and apps and reaches 220 million customers every month. Today we’re excited to announce that the PowerListings Network is growing.

6 new publishers are joining the network, including Nokia HERE, TomTom, DexKnows, My Local Services, Verizon and TracFone.

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Nokia HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. They combine highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices – from smartphones and tablets to wearables and vehicles. To learn more about HERE, including their work in the areas of connected and autonomous driving, visit http://360.here.com. HERE is available for Yext Enterprise clients only.

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DexKnows

Dexknows.com is the expert when it comes to online business listings. Each month, they help connect millions of consumers with local businesses and provide them with the information they’re looking for –– from phone numbers and driving directions to ratings, reviews, and special offers.

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TomTom

As a global leader in navigation and mapping products, every day millions of people around the world depend on TomTom to make smarter decisions. TomTom created the first Portable Navigation Device in 2004 and continues to develop innovative products to keep people moving toward their goals.

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Verizon Wireless

Verizon Wireless provides wireless voice and data services to more than 35 million subscribers and more than 103 million connected devices across the United States. Verizon’s integrated directory is the ultimate resource to locate restaurants, shopping and other points of interest, 24 hours a day.

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TracFone

TracFone is America’s #1 National No-Contract Wireless service provider with handsets and airtime cards at over 90,000 retail locations across the United States, Hawaii, Alaska and Puerto Rico. TracFone’s built in directory provides instant access to thousands of nearby businesses and destinations.

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My Local Services

My Local Services is a comprehensive, nationwide online business directory where visitors can search, review, and add business listings. The directory is broken down by State with an easy-to-use interface that allows visitors to find what they are looking for quickly.

Learn more about the 50+ publishers in the PowerListings Network here.

Yext Launches Duplicate Suppression

Yext today launched Duplicate Suppression, a revolutionary new PowerListings® feature that enables marketers to easily suppress duplicate local business listings on 45 leading local search apps.  For the first time ever, marketers can instantly see automatically suggested duplicate listings, and instruct a publisher directly to redirect or suppress it.

“Yext Duplicate Suppression is a revolutionary new capability for the entire local search ecosystem – for marketers, publishers and end users” said Howard Lerman, Yext’s CEO.  “Today’s innovation represents a quantum leap forward towards Yext’s mission to get perfect location information in every hand.”

Duplicates are annoying, time consuming, and nearly impossible to fix. You can’t fix them in the data or in the aggregators, only at the publisher level. So trying to fix them is a little like playing Whack-a-Mole. They are something our industry has had to endure without a scalable, effective solution. Until now.

Duplicate Suppression 1

With this pioneering feature, marketers everywhere will have access to:

  • Automatic Duplicate Detection – Upon your command, activate proprietary technology that automatically identifies the listings to suppress from the listings to optimize.

  • Unlimited Suppression – Suppress all the duplicate listings for all your locations. Because we believe complete should mean complete.

  • Publisher-Level Suppression – There are many ways duplicate listings get created, but only one way to solve it before reaching customers, and that’s at the publishers themselves. We work directly with 45 publishers to ensure your duplicates are suppressed correctly and effectively.

  • Suppression Status & Verification – Suppressing duplicates requires an on-going signal to the publisher. Our proprietary API connections let us constantly share this info and notifies you with the status of your duplicates.

  • Duplicate Redirects – Redirect traffic from your duplicate listings to a root listing, preserving your hard-earned SEO and listing traffic.

At Yext we work with more than 2,000 leading professional marketers who told us that the ability to suppress duplicates would save them countless hours and make their jobs easier, so we are excited to bring them this breakthrough technology today.

Want to see how it works? Sign up for a demo so that you can be one of the first to see Duplicate Suppression in action!

Yext Raises $50 Million

Today Yext announced that it has raised $50 million in primary
growth financing.

Yext provides a critical digital service to over 300,000 businesses, 50+ local
search publishers, and ultimately tens of millions of end-users around the
world. Our Integrated GeoMarketing software lets marketers control their
business listings across maps, directory sites, their own web and mobile apps,
social media and more. With Yext, a bank, retailer, or small business can keep
customers informed of store locations, hours, or photos for all their branch
locations everywhere, in real-time.

So if you’ve ever found the wrong information in a map, we’ve set out to help
you. Yext is there, behind the scenes, bringing you better and better results
each day.

This round was led by Deven Parekh at Insight Venture Partners, and included
our existing investors Marker LLC, Institutional Venture Partners (IVP), and Sutter
Hill Ventures. We are incredibly excited that Deven shares our long-term vision
to build the world’s best GeoMarketing Software company.

With over 50,000,000 locations around the world, we’ve got a lot of work ahead
of us. We’ll use the proceeds from this financing to continue our mission to get
perfect location information in every hand.

Onward.

Yext Co-Hosts ‘Duplicates’ Webinar

Yext is co-hosting a webinar on Thursday, June 5th at 2:00pm ET to discuss duplicate business listings, specifically what causes them, why they matter, and how to fix them.

Click here to register!

See details below for the full description:

Duplicate business listings have long been a significant problem in the local SEO arena. Duplicate records cause customer confusion in addition to a variety of other issues, all of which can cost a business time and money.

To solve the problem of duplicates, everyone in the local media industry must first understand how they are created and proliferated, and why they are so hard to remove. It’s also crucial to understand how they negatively affect consumers in their buying process and the implications this effect has on local business discoverability.

Duplicate Listings

Join BIA/Kelsey’s Jed Williams, Yext’s Christian Ward, and Local SEO expert Andrew Shotland for a webinar that covers everything you need to know about duplicates, why they matter for your business and customers, and how to fix them.

Attendees will learn:

  • Why dupes are bad for marketers and customers
  • How dupes are created
  • How to solve the duplicate listings problem…and keep it solved

Register here to join the webinar this Thursday, June 5th from 2:00-3:00pm EDT.

 

Welcome to GeoMarketing

Today we’re excited to introduce GeoMarketing.com, the source of record for location-based advertising campaigns in all its forms. GeoMarketing is first a database of campaigns, brands, agencies, and professionals working on location-based marketing, and second a news site covering trends, companies, and people developing location-based marketing.

With the rise of mobile there are increasing ways to reach customers with messages based on where they are. Online-to-offline spending is estimated to be 10x larger than e-commerce, and it’s growing. BIA Kelsey estimates location-targeted mobile ad spending will account for 52% of the $30.2 billion in total mobile ad expenditures by the end of 2018.

But, there’s a lack of shared knowledge, best practices, and case studies about how GeoMarketers are beginning to adopt these new technologies and create campaigns – and GeoMarketing.com’s mission is to be that resource.

The Managing Editor of GeoMarketing, David Kaplan, has been covering the advertising space for the last two decades. And along with Associate Editor, Nicole Spector, David has spent the past few months interviewing brands, agencies and people in the space working on cutting-edge campaigns and compiling the database.

GeoMarketing is an independent news site, and David and Nicole have complete control of the content on the site. Yext is simply the parent company, but will have no influence on the coverage. We think that’s what makes the best content.

For more head to GeoMarketing.com.

Onward!

Yext Acquires Citrrus to Establish Professional Services Division

Today we’re excited to announce that we’ve acquired Citrrus, a software consulting company.

The team at Citrrus will become the Yext Professional Services Group. This group will enable our customers to do amazing things with our GeoMarketing Cloud software products.

Citrrus accelerates our ability to provide the best GeoMarketing software and services on the planet to the Fortune 2000, globally.

Onward!