Yext today launched Pages, a new product that allows marketers to publish their geo content from Yext Cloud to their own websites. Yext also launched address support for 75 countries in native languages.
Pages lets marketers easily publish dynamic local info in their web and mobile sites.
Marketers can embed five kinds of widgets – calendars, menus, bios, product lists and social posts – with a snippet directly in their web sites. Updates they make to their geocontent in Yext Cloud simultaneously appear in their listings, social networks, and now, their web pages.
“We created Pages to bring the local web page back to life. There’s no reason why a local page shouldn’t be as current as a social network page,” said Howard Lerman, Yext’s co-founder & CEO.
“Today’s launch of Pages makes it possible for marketing organizations to deliver their geomarketing from Yext Cloud to the three most important local channels: listings (local search and maps), social, and now their own web and mobile pages.”
Pages: Social Posts appear on Facebook, Google+, FourSquare, and on a Web Page
In addition to Pages, Yext today launched international address support for 75 countries, including 150 native languages.
Geodata for China & 74 Other Countries Now Supported in Yext Cloud
“The world is local. Today we take a major step towards enabling marketing organizations with a global footprint deliver their local message everywhere – regardless of borders or language.”
Both Pages and global address support are available immediately. Log in or contact your Yext representative for more details.
The fall is a busy time for us at Yext. We’re traveling all around the country learning from great thinkers, speaking at events, and meeting you. Here’s a look at what we’ve been up to and where you can find us in the coming months.
SES San Francisco
Last week we attended SES in San Francisco. Our CEO, Howard Lerman, spoke about the 5 Layers of Local Search, on the Local Search Wars.
And our EVP Partnerships, Christian Ward, showed the attendees what really happens during normal compilation, and how there’s nothing ‘normal’ about it.
SMB Digital Marketing Conference
Meanwhile Daphne Earp, Director of Business Development, headed to Austin, TX to speak on a panel moderated by Jed Williams of BIA/Kelsey about how SMBs can leverage content in their marketing, and about concerns about automation and authenticity.
These are just the beginning. We’ll be traveling all over the country and would love to meet you. See you in Chicago, Phoenix, Atlanta, New Orleans, San Francisco, Deer Valley, and of course, NYC.
Yext has benefited greatly from the open source community throughout its history as we’ve built the technology stack for the world’s greatest location information platform. Today, we proudly join the community with our first open source project release: ICBM.
ICBM is a build tool that specializes in building Java applications, though it also supports handling protocol buffer definitions, Play framework 1.x projects, and build steps that are arbitrary commands. We’ve been using it internally at Yext for the past three years to build the vast majority of our systems.
ICBM means more coding and less cargo-culting XML snippets. Its strengths lie in managing multiple applications intermingled in a single codebase. Adding a new application is as easy as writing a new main() method. Deploying to production is a cinch as ICBM creates executable JARs with all the classes the new application needs—and only those classes the application needs—in a single file.
ICBM makes this possible with its automatic dependency management. By assuming some widely followed Java code conventions, it can calculate all the dependencies between classes in a codebase within seconds. Those few dependencies that can’t be automatically detected can be specified in flexible build.spec files.
Using ICBM, we’ve painlessly grown the Yext system to over 100 services spread across over 3600 source files. The ease of building new services has helped us develop a highly modular architecture, combating complexity and reducing the risks of continuous rolling deploys. This has been crucial in enabling Yext engineering to think big and move fast in building the premier location information platform.
If you’re in New York and interested in learning more about ICBM in person, we’ll be hosting a talk introducing ICBM by Austin Chu, ICBM’s current maintainer, on September 24. You can RSVP at the event page. In the meantime, feel free to try ICBM out yourself from its GitHub page. We’ll be fleshing out the documentation more thoroughly over the next couple weeks, and there’s also some more work for us to do to sand off the Yext-specific rough edges, so join the project and send us your questions and contributions through GitHub or our Google Group!
It’s clear that for businesses to integrate authentically on social, they need to focus on local – and, as a result, social is becoming a resource for local information. So for the forthcoming issue of the Yext Quarterly, we wanted to look at how local is changing, and the ways businesses (and consumers) are using social.
We worked again with industry experts, Greg Sterling and Andrew Shotland, to conduct a survey to find out exactly where consumers are looking for (and finding) local information – and the results surprised us.
The survey conducted with more than 1,000 people found that Facebook is more than twice as popular for local information as specialized sites, like TripAdvisor or MenuPages.
To us this means:
Facebook is a (growing) powerhouse for local information
We conducted the survey in March 2013, only weeks after the initial launch of Graph Search, so with the full roll-out, Facebook is only going to become a more popular local resource
Consumers consider updated business information to be reliable
Facebook has become synonymous with ‘updates,’ so users understand that the information on business Pages is recent and correct
For example, TripAdvisor is good for reviews, or MenuPages may have an up-to-date menu, but they are not where consumers go for business information
For businesses, this demonstrates the opportunity of Facebook – not for brand Pages and engagement, but for conversion at the individual store level. And it’s as simple as creating a Page.
The full article and survey results appear in the newest issue of the Yext Quarterly: Social & Local. For more, check back to download the complete report tomorrow, July 18th.
Today, Yext announced the creation of a new Certified Partner Program, designed to help partners grow their business by bringing PowerListings to their clients. The program was outlined earlier today to existing partners through this 15-minute webinar.
The webinar introduces the program and outlines key areas and features including the new branded listings scan, which allows Certified Partners to change the colors, logos, and contact information associated with the business listings scan. The enhanced listings scan can also now be emailed or printed directly from the results page so that our Certified Partners can forward or share the results with prospects.
The Certified Partner program is an expansion of Yext’s reseller program, bringing training, support, tools, and new rates to Certified Partners. There is a brief certification process that each partner must complete in order to get certified. Yext has a team of trainers and an online curriculum to ensure that every partner becomes a Yext Certified Partner.
The 15-minute webinar also outlines how to get Yext Certified. You can also apply online here.
Everyone searches differently. Some have a go-to resource, others look multiple places to make a single decision. Some know what they are looking for, others use unbranded queries. Some use English, others Spanish.
To help you reach your customers, no matter how they search, we are always looking for new places to share your information. And today we are excited to announce three new publishers as part of the PowerListings Network: YaSabe, PennySaver, and Pocketly!
YaSabe is America’s largest and fastest growing local search destination for businesses, coupons and jobs that cater to Hispanic consumers.
Google says 8% of its US search is in Spanish, and Latinos outspend non-Latinos on many local services and products, and now Yext customers can access this community with YaSabe.
YaSabe has connected millions of users to online listings, cultural content and community-sourced information and is growing quickly – traffic increased 800% last year. Now, YaSabe has nearly 1M unique monthly visitors.
YaSabe is mobile focused, with 50% of its usage coming from mobile devices. It even recently announced a partnership with Viva Movil to make YaSabe even easier to get and use on mobile devices.
PennySaveris the oldest and largest direct mail publication in the US and a pioneer in weekly shopping guides supporting local businesses. Today, PennySaver allows users to find deals on products and services, print coupons and search national classified ads on the web.
Pocketlyis the on-the-go money-saving app that uses geolocation to find coupons and offers, stores, services and entertainment near the user. Available for both iOS and Android, Pocketly gives users the ability to search through a list of relevant stores and offers near a user’s current location.
These new publishers are complementary to customers with the Complete Package. To see how your business appears, simply log into your account. For more information on how to get started, please contact support.
At Yext, we work directly with some of the best sites on the internet and are always adding new ones to the PowerListings Network, so the most customers possible find your business details. And today we’ve made the PowerListings Network even more powerful by adding Bing.
Bing is one of the largest and most used sources of information online with more than 165 million unique visitors every month. It sets itself apart by the massive number of people searching every day and the quality of its results, on the web and on mobile.
Starting today, you can sync your basic business details (including name, address, and phone number) automatically. And we’re offering this important PowerListing free of charge with an existing complete subscription.
Log into your Yext account today to see your listing on Bing. For help or more information contact customer support.
There’s nothing Yexters love more than New York City and the Internet (well, except maybe karaoke). So we’re excited that it’s finally Internet Week here in NYC.
For those unfamiliar with Internet Week, it’s “a week-long festival celebrating Internet business and culture and will attract more than 45,000 Internet professionals, working across all sectors, attending 250+ events produced by IWNY and 150+ citywide event partners.”
There’s programming for everyone from designers, marketers, and engineers to those who just want to learn more about tech in NYC.
This is one of the biggest events for technology with events all over the city, and Yext has signed on as a sponsor to help you navigate Internet Week. For the past few months we’ve been working closely with the Internet Week team to develop some great and useful resources for the week all powered by location information:
The Official IWNY iOS App
This is your guide to the week with important information about talks, panels and most importantly – when and where they are
Internet Week wouldn’t be complete without the coolest technology – so there is an interactive touch-screen map of all the events around the city for the week, including listings with all the detail you need
2013 Print Poster
Design distinguishes NYC technology from the rest of the world, so the IWNY print poster has become a favorite. This year we worked with the team to create a map like you’ve never seen before. After all, where you are matters.
To see Yext in action stop by the IWNY HQ for talks from our executives:
And sign up for OpenCo to visit our new office and hear a presentation about our company and our vision for the future.
Finally, the reason we’re so excited for Internet Week is because it’s a chance to celebrate the important technology in the city. Our company wouldn’t be the same anywhere else and we are proud to be part of the community. Yext is Made in NY - see for yourself.
There’s a lot going on this week all around the city for Internet Week and we’re looking forward to helping you navigate it.
Your business isn’t defined by only your address, phone number or hours of operation. It’s when a customers visits for the first time, new products in stock or when someone finds what they need. These are the moments make up your business.
Capturing and sharing those experiences is the best way to engage your customers. In fact, listings with updated pictures receive 247% more clicks.
What to Share
For businesses, it’s clear that creative, ‘behind the scenes’ photos perform better than formal marketing pictures. To reach and engage your customers, capture and share those business experiences. Take a photo of the new dish, product display, or seasonal sale.
You should share them where you customers are looking: social media and business listings. Adding them to your digital profiles makes your business look more appealing and active, so customers feel connected and compelled to choose you.
Your profiles will look more complete with photos and rich information, so they actually become your mobile presence.
Changing your website and optimizing for mobile is hard, but updating your profiles – where your customers are already looking – is a simpler and more effective solution for your mobile presence. And the photos of your business moments are the key to your mobile strategy.
Redesigned Yext iPhone App
We knew we wanted to create a companion app as useful as the web product – because business doesn’t always happen in front of a computer screen. So we started from scratch and completely redesigned our iPhone app to make it easy to capture and share business experiences.
We ended up making the first of its kind business app for capturing and sharing content with customers. With it, businesses can:
Easily to capture photos of your business moments
Apply custom filters to make your photos look professional
Create text posts
Share your photos and add them to your photo albums
Optionally share the photos across your PowerListings Galleries
Set their profile picture and cover photo for your Facebook Page
The new iPhone app is available for download on the App Store here and is included in your PowerListings subscription. Once you have activated Yext Sync for Facebook, you can begin capturing and sharing the experience that define your business from the palm of your hand.
When we started thinking about what we wanted to do next, we asked ourselves, where do we spend the most time?
The first answer is, of course, physical places. But the second is digital destinations – like Facebook. And then layer those two… the digital versions of those physical places. At Yext, we love to check-in, to comment, to post photos, etc. from our favorite spots.
Today, Facebook is one of the largest sources of local information online. With more than a billion users worldwide, it’s capturing about 13% of all local search (which is a lot!) as people check into locations, see where their friends visited, and look up their favorite spots for deals and information.
Local search is also closely tied to mobile usage. As 25% of time across all mobile devices is spent on Facebook, it’s an ideal place to find people when they are on the go. And with its new products, Nearby and Graph Search, Facebook is getting more local every day.
So it’s essential that your business takes control of your presence and get into local search on Facebook. And we’re making it easy with Yext Sync for Facebook.
Yext Sync for Facebook Gets You in Local Search
Facebook populates its local search results with location Pages from businesses as well as user-generated Pages. So even if you haven’t built Pages for your locations, chances are, they exist and are appearing in search results, but not accurately representing your business.
Our software makes it easy to take control by creating and organizing location Pages for your business.
With Yext Facebook Sync you can:
Instantly update your location information on Facebook from your Yext account
Choose what fields to sync from your Yext account, so that you can decide if there are sections you want to manage separately (and word differently) in Facebook
Add your category, business descriptions, hours and more to your Facebook Page
Your customers come to your Page to learn more about you, so show them what makes your business different
Share up-to-date photos of your business
The digital representation of your business should change as quickly as your physical business does
Add your Content Lists (your Products and Services, Events, Bios or Menus) as custom tabs
Customize your location Page with your PowerListings+ Content Lists so your customers have information at their fingertips about why to choose your business – and your Page stands out with custom content
Post reviews from across the web on your Facebook Page
Make your great reviews go further by sharing them as posts with two easy clicks on your Facebook Page. There’s no reason the review on Yahoo! should stay on Yahoo! – share it with all your customers to help them make purchasing decisions
Create and share your business moments with our new iPhone app
Your business is made of moments – from the first time a customer stops into your business, to the smile of a job well done. Capturing and sharing those authentic business moments is the key to engagement online and on social
Our new Facebook-first iPhone app makes it easy to capture those business moments with our custom camera and filter no matter where you are and share them with your customers on Facebook or any of your PowerListings
Monitor your Likes, Check-ins, and more on your Facebook Page in Yext
We know you care about more than just Likes on your Facebook Page, so our technology includes ‘Were Here’ and “Talking About’ in the Reporting section of our platform to help you optimize
If you have more than one Page, you can monitor metrics from them all in one place – including Likes across all your location Pages
Pages that include updated information and fresh content receive higher levels of engagement, which will ultimately determine search result ranking, so get started now for an early mover advantage with Yext Sync for Facebook.
Sync for Facebook is included at no extra change and it takes minutes to get set up. Learn more about Yext Sync for Facebook here and contact your Account Manager.