Category Archives: Yext Update

Yext Named to Gramercy Institute’s 2015 List of the “20 Most Valuable Partners in Financial Marketing”

Gramercy Institute LogoWe’re excited to share that Yext has been named to Gramercy Institute’s 2015 List of the “20 Most Valuable Partners in Financial Marketing”! We are proud to partner with some of the world’s leading financial services brands that are leveraging our technology as a core part of their digital marketing strategy. Looking forward to continuing these partnerships in the future!

For more details, check out the full press release.

Yext Supports #STEMlikeagirl Event

The Academy for Software Engineering (AFSE) hosted an event this week called #STEMlikeagirl, designed to encourage young female students to consider careers in science, technology, engineering, and mathematics fields (aka STEM). Yext sponsored the event along with Github, izone, RPI, and the NYC Department of Education.

The AFSE is a New York City high school focused on preparing students with innovative software engineering and computer science skills, in addition to individualized support and guidance, to help students achieve successful careers and create the next generation of software.

STEM Like a Girl

The event began with a panel focused on career growth, featuring one of Yext’s own engineers discussing her academic path and experience working as a web developer at Yext, and then moved on to a demo of the Muse’s brain-sensing headband. Afterwards the girls in attendance got the chance to chat with the panelists to ask questions and discuss their own personal career goals.

Big group picture

At Yext, we’re always proud to support women pursuing careers in the STEM fields. AFSE will be holding the next event on May 9th for middle schoolers and their parents to learn more about careers in Tech. #STEMlikeagirl

The Guide to Digital Presence Management

Cover Guide to DPMToday we’re introducing our new whitepaper,           “The Guide to Digital Presence Management,” which explains in detail what local digital presence management is, why businesses should care, and best practices for creating a strong digital presence for business locations that effectively drives both online and offline store traffic.

This paper is intended to be a resource full of data, facts and examples. For this report we conducted a survey of 100 digital marketing professionals with results that clearly demonstrate the pervasiveness of inaccurate business listing information, and prove how big of an issue this is for both businesses and the consumers searching for them.

Download the full whitepaper here. See below for an excerpt from the full report.

What is Local Digital Presence Management?

With the explosion of mobile and fragmentation of the local search environment, managing the digital presence for businesses’ local store locations has become more complicated, and also more important, than ever. Unfortunately many businesses do not fully understand the scope of what digital presence is and the negative effect a weak presence can have on customer experience and, therefore, their bottom line.

At its most basic level, a business’ local digital presence is comprised of the places where information exists about that business location online, including directory listings, social profiles, store pages, and their own website. The content that appears across these different digital sources is largely the same, and includes:

  • Name, Address, Phone (NAP)
  • Hours of operation
  • Products and services
  • Specials and deals
  • Reviews

The main goal of managing this presence information effectively is to ensure that the most critical business information is always complete, up-to-date, and easily discoverable for searching customers in order to drive offline sales in brick-and-mortar locations.

The challenge here is that the infinite nature of the Internet and sheer number of local search sites and apps where this data lives has led to a fragmented local search ecosystem with increasingly scattered information. This has left businesses scrambling to find a scalable and effective way to maintain the quality and discoverability of their listings. This fragmentation is also a major problem for the consumers who are finding – or in many cases not finding – a disparate variety of details about their local stores and services spread over an ever-increasing number of digital sources. Local digital presence management is a unified, comprehensive and scalable approach to overcoming the challenges of the fragmented local search market.

Download the whitepaper here for a detailed explanation of the importance of digital presence management and best practices for ensuring your business’ presence is as optimized and effective as possible.

 

Yext adds Yandex, 9 New Publishers to the PowerListings Network

Yext adds 10 leading local search publishers in Russia, Austria, Ireland, Spain, Switzerland and the United States

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Yandex is the leading Russian search provider.

Yext® today announced the introduction of Yandex and 9 other new publishers to the PowerListings Network, significantly expanding the network’s global reach.

Yandex is the leading search provider in Russia, with 59.3% of the local search market* and a monthly user audience of over 60 million.** The expansion also includes global support for Cylex, iGlobal, Opendi, and Stadtbranchenbuch in Austria and Switzerland, MyTown.ie in Ireland, Pages24 in the Netherlands, Búsqueda Local in Spain, and n49 in the US.

“By adding native publishers like Yandex around the world, opening offices in Europe, translating our software into a dozen languages, and building address support for 120 countries, Yext is delivering the only global solution for enterprise digital presence management,” said Howard Lerman, Yext Co-Founder & CEO. “Today’s launch underscores our commitment to enabling digital presence management – a fundamental need for every business – at every location, in every corner of the earth.”

Yext puts fresh location data in maps for over 400,000 business locations around the world. With Yext, marketers can manage their digital presence across 85+ leading local search and mapping apps, now including:

Global (supports 10 or more non-US countries)
Yandex launch Global3

Austria
Stadtbranchenbuch

Ireland
MyTown.ie

Netherlands
Pages24

Russia
Yandex small

Spain
Busqueda Local

Switzerland
Stadtbranchenbuch

US
n49

PowerListings Global is available for US, German, and UK-based enterprises with international locations.

*Source: LiveInternet, December 2014
**Source: comScore, December 2014

Sears Hometown and Outlet Stores and Yext Win Retail TouchPoints’ Customer Engagement Award For Online Review Innovation

YEXT logo copy DB       SRS_015_Sears_SHO_Logo_ALT

Sears Hometown and Outlet Stores and Yext today announced that they have won a Customer Engagement Award from Retail TouchPoints for their innovative online reviews program. Retail TouchPoints’ award recognizes retailers who are leading the pack in implementing new and creative customer engagement strategies to deliver on the promise of customer-centricity.

The custom program integrates Yext’s online review monitoring technology with SHOS’ “Say Yes” initiative, created to do whatever it takes to fix customer problems and issues. This first-of-its-kind program allows SHOS to better track and respond to online reviews, which retailers often miss or ignore, to build stronger relationships with customers.

“Unlike most retailers who silo online reviews into a separate social category, we chose to make online reviews a key part of our customer service strategy,” notes David Buckley, CMO of Sears Hometown & Outlet Stores. “We are excited that the industry is recognizing our progressive approach to customer service, leveraging technology to improve engagement with customers at the local level.”

“At Yext we love working with innovative partners like SHOS who are committed to building long-term relationships” said Wendi Sturgis, Yext EVP Sales & Services. “The combination of our review monitoring technology with their ‘Say Yes’ initiative allows SHOS to do what matters most: create great experiences for customers.”

Read the full press release here.

Yext Accelerates European Expansion with First International Acquisition

Yext Acquires European Digital Presence Management Company, InnerBalloons, for $8 million

Yext, the world’s #1 presence management company, today announced that it has acquired InnerBalloons, a leading European presence management company. This acquisition anchors Yext’s European footprint following the company’s international expansion of its product offering in November with the launch of PowerListings Global.

Netherlands-based InnerBalloons provides presence management for 15,000 Dutch businesses, and the team’s extensive experience and deep market knowledge will help Yext bring its patented software to European businesses.

“Digital presence is a basic need for all 50 million business locations in the world” said Howard Lerman, Yext Co-Founder & CEO. “This acquisition accelerates our progress toward bringing our software to all the business locations across the globe and further cements our status as the #1 in presence management.”

InnerBalloons founder, Robin Allenson, will serve as Yext’s SVP of European Partnerships and will continue to expand the team in Holland, which will become the base of Yext’s European operations.

“The entire InnerBalloons team is excited to join Yext in its mission of perfect location information on every device in every hand,” said Allenson. “And we look forward to building on Yext’s significant investment in the European market.”

The announcement comes just weeks after Yext launched PowerListings Global, the world’s first global listings network. Yext will continue to build its exclusive network of global publishing partners along with native country networks in the UK, Germany and Turkey and partnerships to bring Yext products to all European businesses.

Expanding PowerListings Global

Yext expands PowerListings® Global with a new native country network in Turkey and leading German publisher

Yext® today announced that just weeks after launching the world’s first global listings network, it is expanding PowerListings® Global with introduction of a new native country network in Turkey with leading publisher, Yellow Medya, and the addition of the top site, Meinestadt.de, to the German network.

Yellow Medya  meinstadt

Using patented Listings Match™ technology and the comprehensive reach of the PowerListings Global Network, Yext customers can control their locations’ digital presences on more than 85 of the most popular and important publishers and 5 native country networks for unparalleled global scale and local context.

“Yext’s mission is perfect location information in every hand, on every device,” said Howard Lerman, Yext Co-founder and CEO, “and PowerListings Global is a giant leap forward for the world’s businesses toward that goal. We’re thrilled to be bringing even more of the essential publishers to business locations in Germany and Turkey today.”

With Yext’s leading presence management software, over 400,000 businesses around the world have made millions of real-time updates, complete with enhanced content and analytics available exclusively from Yext.

Yext Hosts Geomarketing Panel

Yext hosted the first in a series of geomarketing panels at our New York office yesterday. Moderated by David Kaplan, Managing Editor of GeoMarketing.com, the panel focused on why it’s essential for brands to embrace geomarketing as a core part of their online marketing strategy in order to strengthen the connection with customers at the local level. The panel also featured Andrew Shotland, Founder of Local SEO Guide, Barry Gee, Local Search Marketer at FedEx, and Chris Walsh, Search Marketing Director at Havas Media.

Geomarketing Panel Nov_5

The panel covered a wide range of topics, but one of the most significant ideas to come from the discussion was about the future of geomarketing technology. With wearables, for example, it’s not just as simple as getting your geodata correct and then pushing your message – you need to consider the context the device or technology offers and the utility it provides your customers before, during, and after a location visit.

Thanks to all those who attended – looking forward to more panels in 2015!

Yext Introduces PowerListings Global – The World’s First Global Listings Network

PowerListings Global Links the World with 38 Publishers Including Native Networks in Germany, the UK, and Canada.

Yext® today introduced PowerListings® Global, the world’s first global listings network. PowerListings Global expands Yext’s PowerListings Network to include 38 global publishers, with native country networks in Germany, the UK, and Canada.

Engineered with Yext’s patented Listings Match™ technology, PowerListings Global brings to the world the same turbo updates, rich content, direct integrations, and analytics that the PowerListings Network pioneered in the US. Now, geomarketers can control their digital presence on leading publishers in the US and abroad, linking the world to ensure their customers find the right info everywhere.

“Digital presence is a basic need for every business in the world,” said Howard Lerman, Yext Co-Founder and CEO. “With PowerListings Global, Yext gives geomarketers the power to control their digital presence in nearly every country, address format, and native language. Pioneering the world’s first global network accelerates Yext’s leadership in the fast-growing geomarketing software category.”

Yext lets marketers control and update their essential details on 85 total sites, maps, and apps globally, now including:

Global Network 

Global Network - blog

German Network

German Network

UK Network

UK Network

Canadian Network

Canada Network

PowerListings Global is currently available for American enterprises with international locations. With PowerListings Global, businesses can now ensure their digital dollars, Euros, and pounds drive customers into all their physical locations, while building an enhanced presence for their brand across a web that’s more worldwide than ever before.

Yext Named to Crain’s 2014 ‘Fast 50′ List

We’re proud to share that Yext has been awarded the #14 spot on Crain’s 2014 ‘Fast 50′ list, an annual list of the fastest-growing privately held and publicly traded companies in the New York area. Yext is featured among a number of great companies, including MongoDB and AppNexus.

Check out Yext’s profile on the Fast 50 list here.

Yext has experienced tremendous growth in 2014, with the implementation of the new Pages product in April and plans to launch internationally with publishers this year.

Looking forward to even more success and innovation to come!