January 26th, 2015

How to Prepare Your Business for Winter Storm Juno

In emergency situations like Winter Storm Juno, customers need information about businesses immediately so it’s more important than ever to ensure it’s updated. If your business is going to be affected by Winter Storm Juno, you should update your digital presence to share essential info with your local community. To prepare your business for winter […]

December 15th, 2014

How to Target Local Customers with Facebook Webinar

Launched in October, Facebook’s new ads for local awareness give businesses a fundamentally new way to target nearby consumers, opening the door for brick and mortar businesses to tap Facebook’s massive user base. Historically, the majority of Facebook advertisements have driven direct online actions such as e-commerce, due to the difficulty associated with tracking ROI […]

November 20th, 2014

Yext for the Holidays Webinar & Guide

On average, 19.2% of a business’ annual sales come during the holidays, with certain verticals approaching 30%. That means it’s the most important time of year for businesses to optimize their presence everywhere consumers are searching. You already know how Yext helps you connect with your customers every day, but our software can also help […]

November 7th, 2014

Google My Business Locations Demystified Webinar with Andrew Shotland

Businesses know that appearing in Google search results is a key step in getting found by the consumers around them. However, getting your information correct on Google hasn’t always been a simple or painless task. To help geomarketers understand this tool, we teamed up with local SEO expert Andrew Shotland of LocalSEOGuide.com to write the […]

November 7th, 2014

Yext Hosts Geomarketing Panel

Yext hosted the first in a series of geomarketing panels at our New York office yesterday. Moderated by David Kaplan, Managing Editor of GeoMarketing.com, the panel focused on why it’s essential for brands to embrace geomarketing as a core part of their online marketing strategy in order to strengthen the connection with customers at the […]

October 9th, 2014

Geomarketing Webinar with Greg Sterling

Mobile, local search, location data, the Internet of Things –– these are all fundamental elements coming together to offer marketers revolutionary ways to connect with customers based on where they are –– which is geomarketing. To help you seize this opportunity, we teamed up with local marketing expert Greg Sterling, VP of Strategy and Insights for […]