Google Joins the PowerListings Network: You can now sync your location information with Google directly from Yext! Learn More
Blog

March 24th, 2016

Yext Webinar: Optimizing for Google’s New Local Search Layout

Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds. Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before.

Join us for our webinar Tuesday, March 29th, at 1pm ET, with Local SEO Guide’s Andrew Shotland and Yext’s Raj Nijjer, to learn why Google made this change, how it impacts desktop and mobile, and how to optimize for this new local search layout.

March 22nd, 2016

Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers

Google recently removed the right rail, paid search ads on desktops. As is the case for any big Google change, this development will cause a massive ripple effect impacting millions of advertisers, agencies, experts, and SEOs alike.

Yext’s new whitepaper, “Goodbye Right Rail: What Google Paid Search Changes Mean for Local Marketers,” compiles insights from industry experts to break down exactly what this means for the digital marketing community, and what you can do today to optimize for this new format.

March 21st, 2016

Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why “mobile” is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today’s mobile-dominated ecosystem.

March 8th, 2016

Pep Boys at MediaPost Summit: Leveraging Yext’s Instagram for Deeper Local Customer Engagement

Pep Boys’ AVP of Marketing, Rachel Silva, presented the auto-service brand’s Yext-powered Instagram Monitoring program at MediaPost’s Cross-Channel Marketing Summit. Pep Boys leverages Yext to track user-generated content in real-time and interact with consumers directly from the platform, in order to improve local engagement, drive better customer relationships, and build lasting loyalty.

March 4th, 2016

Google Removes Ads from the Right Rail: Why the Local Pack Is More Important Than Ever

By now you’ve noticed that Google has removed ads from its “right rail” on desktop search. Months in the rollout, this change to Google’s Search Engine Results Page (SERP) has significant implications, in that now more than ever, ranking in the local pack is critical for businesses.

March 2nd, 2016

Yext Webinar Recording: Take Control of Your Location Data on Google with Yext

Last week, we hosted a webinar on our Google integration featuring Yext’s own CEO, Howard Lerman; VP of Product (and former Googler), Jon Kennell; and RVP of Partnerships, Bryan Rutcofsky. You can now view that webinar on-demand to learn about the details of the real-time integration, why this is a game-changing development for local search, and how you can get your business synced with Google today through the Yext platform!