June 18th, 2015

How to Speak Search Engine

Location pages continue to gain importance in Local Search Ranking Factors, as search algorithms prioritize the most authoritative sources of a business’ location information (the business itself). To maximize success, location pages need correct info, clean interfaces, clear calls to action, and compelling visuals. But what the user doesn’t see is equally important. Structured data […]

June 1st, 2015

SmartProfile: Kara Alcamo, R2integrated

Kara Alcamo, Director of Search at R2integrated, believes that local is about to become a standard part of digital marketing and that now is the time to develop your local strategy. She uses Yext to give her customers a complete view of their digital presence, which is now more essential than ever before. Hear more […]

May 8th, 2015

SmartProfile: Eric Rohrback, HubShout

We recently sat down with Eric Rohrback, the team lead for SEO and PPC at HubShout, to talk about what’s next in local and mobile, and how he finds ways to make his clients the priority.

May 6th, 2015

Business Insider’s Nicholas Carlson Speaks at Yext Book Club

Business Insider’s Nicholas Carlson stops by Yext’s Book Club to discuss his new book, “Marissa Mayer and the Fight to Save Yahoo!”

April 27th, 2015

The Unique Challenge of Bad Data For Food Services Brands

Having incorrect information on online listings is bad for any business, but it’s particularly damaging for brands in the food services industry. A recent Yext survey found how customers respond to incorrect information and how that can affect your business in the long run.

April 23rd, 2015

Protecting Against Future Algorithm Changes

“Mobilegeddon” has left thousands of companies scrambling to adjust their sites for Google’s new mobile-friendly algorithm. Fortunately Yext is always ahead of the curve, anticipating major shifts like this. Find out how Yext’s products future-proof businesses’ digital presence against algorithm changes.