Yext Co-Hosts ‘Duplicates’ Webinar

Yext is co-hosting a webinar on Thursday, June 5th at 2:00pm ET to discuss duplicate business listings, specifically what causes them, why they matter, and how to fix them.

Click here to register!

See details below for the full description:

Duplicate business listings have long been a significant problem in the local SEO arena. Duplicate records cause customer confusion in addition to a variety of other issues, all of which can cost a business time and money.

To solve the problem of duplicates, everyone in the local media industry must first understand how they are created and proliferated, and why they are so hard to remove. It’s also crucial to understand how they negatively affect consumers in their buying process and the implications this effect has on local business discoverability.

Duplicate Listings

Join BIA/Kelsey’s Jed Williams, Yext’s Christian Ward, and Local SEO expert Andrew Shotland for a webinar that covers everything you need to know about duplicates, why they matter for your business and customers, and how to fix them.

Attendees will learn:

  • Why dupes are bad for marketers and customers
  • How dupes are created
  • How to solve the duplicate listings problem…and keep it solved

Register here to join the webinar this Thursday, June 5th from 2:00-3:00pm EDT.

 

Welcome to GeoMarketing

Today we’re excited to introduce GeoMarketing.com, the source of record for location-based advertising campaigns in all its forms. GeoMarketing is first a database of campaigns, brands, agencies, and professionals working on location-based marketing, and second a news site covering trends, companies, and people developing location-based marketing.

With the rise of mobile there are increasing ways to reach customers with messages based on where they are. Online-to-offline spending is estimated to be 10x larger than e-commerce, and it’s growing. BIA Kelsey estimates location-targeted mobile ad spending will account for 52% of the $30.2 billion in total mobile ad expenditures by the end of 2018.

But, there’s a lack of shared knowledge, best practices, and case studies about how GeoMarketers are beginning to adopt these new technologies and create campaigns – and GeoMarketing.com’s mission is to be that resource.

The Managing Editor of GeoMarketing, David Kaplan, has been covering the advertising space for the last two decades. And along with Associate Editor, Nicole Spector, David has spent the past few months interviewing brands, agencies and people in the space working on cutting-edge campaigns and compiling the database.

GeoMarketing is an independent news site, and David and Nicole have complete control of the content on the site. Yext is simply the parent company, but will have no influence on the coverage. We think that’s what makes the best content.

For more head to GeoMarketing.com.

Onward!

Yext Acquires Citrrus to Establish Professional Services Division

Today we’re excited to announce that we’ve acquired Citrrus, a software consulting company.

The team at Citrrus will become the Yext Professional Services Group. This group will enable our customers to do amazing things with our GeoMarketing Cloud software products.

Citrrus accelerates our ability to provide the best GeoMarketing software and services on the planet to the Fortune 2000, globally.

Onward!

Yext at NY’s Uncubed Event

The NYC Tech Scene made a strong showing at #Uncubed last week. Our recruiters had a blast hanging out and chatting with top talent at our Keg & Karaoke lounge. We’re growing quickly so recruiting is a top priority! We have 275+ employees and are looking for new hires in all of our departments.
Uncubed_Recruiters
It was great to once again be a part of a recruiting event that showcases the most innovative tech companies in NYC that are disrupting their industries.
We were also excited to show off our new corporate branding and fun swag items!
Uncubed_YextPopcorn
If you couldn’t make it to the event but are still interested in applying to Yext, you can browse our open positions on our careers page or email your resume to jobs@yext.com.
We’re growing fast, and need the best talent to help us achieve our goals even faster!
Hiring Departments:
Engineering
Product
User Experience
Operations
Partner
Marketing
Small Business
We look forward to hearing from you!
-Yext Recruiting Team

Introducing Pages

Pages KV

2014 is the year mobile search is expected to surpass desktop search.  Since over half of mobile searches are local, this means GeoMarketers have a huge opportunity to reach customers in organic search.  

To help GeoMarketers reach even more local customers, today Yext is announcing Pages, a new product that allows marketers to easily create a store page site from local data and content already in Yext.  It’s Store Pages, ready right out of the box – and they work even better when integrated with your Listings.

Pages allows GeoMarketers to easily create web and mobile pages for each of their locations – in one directory site.  Powered by cutting-edge technology with built in SEO, you’ll be up and running in no time. All from the local data you already have in Yext.

  • Location Page: Unique websites for locations created with SEO optimization

  • Directory: Location directory build into your current website

  • Landing Page: Extend your campaign to the location level

Best of all, it’s completely integrated with your Listings and Social in the GeoMarketing Cloud, so you will maximize the performance of your local digital presence. Benefit from integrated Listings and Social in your organization and in your SEO.

This might not be the first you’re hearing of Pages. To help spread the news of Pages we created our biggest ever advertising campaign with AdAge and AdWeek.  Check out a behind-the-scenes look at the shoot and our idea for the campaign here.

Yext_AdAge_Cover Adweek_Cover

Your brand’s Listings and Pages work better together.

To learn more about the benefits of an integrated approach to your local presence, please download this complimentary whitepaper by local SEO expert, Andrew Shotland, here.

Pie for Pi Day

Every year on March 14th the world celebrates Pi, one of the most recognized and important mathematical constants in history, and the only appropriate way to honor this mathematical triumph is with a pie feast.

Long table shot

The official celebrations began at 1:59 pm to symbolize the value sequence of Pi (3.14159).

Pie dig-in

Nothing sets the mood like some Pi tunes (Yes, it’s a real thing!)

Pi Tunes

Yexters love their pi(e)!

Ali Penny

uWaterloo Alumni Tech Panel

On Tuesday evening, we opened up our office to uWaterloo co-op students and alumni working in the NYC area. Students gathered in the Yext headquarters to learn more about what it’s like to live and work in the New York tech scene, including jobs, housing, and social life.

AllPanelistsBright

Our panelists for the evening included (from left to right):

  • Shinji Kim, Product Manager at YieldMo
  • Matthew Eggertson, R&D Architect at AppNexus
  • Sean MacIsaac, CTO at Yext
  • Rakesh Malhotra, VP of Products at Apprenda
  • Jeromy Carriere, Engineering Director at Google
  • Michael Kane, VP of Product at Betterment

SmallPanelModeratorSean

Sean acted as our panel moderator and covered a range of topics throughout the evening. He kicked off the event with a discussion about the differences between working in Canada versus the United States, and then progressed to a comparison of work environments on the East and West coasts. The panelists then transitioned into a conversation about choosing career paths in technology and finished the discussion with advice on how to develop yourself professionally.

AttentiveAudience

Some of the tips that resonated with the audience were:

  • “Try as many things as you can… let it {your passion} find you” -Rakesh M.
  • “Engineering is not going away, it is only going to accelerate” – Sean M.
  • Always find mentors who can help guide you – unanimous

Inside Look at Yext’s Weekly ‘Manifesto’ Meetings

The most anticipated time of the week is when we come together on Friday for an all-hands meeting called ‘Manifesto.’ It’s an opportunity for our growing company (250 employees!) to spend some time together and hear important updates from our leaders, all while enjoying fresh pizza and beer on tap.

Let’s walk through a recent Manifesto so you can see what it’s all about.

 Manifesto_PilingIn2Everybody piles in – standing room only!

Manifesto_Pizza2Did I mention pizza?

Manifesto_BeerTapIt’s been a long week…

Manifesto_SocialYexters catch-up while they wait for the talks to begin

Howard_Blog2Our CEO Howard begins his MC duties

DaphneFinalDaphne, our Director of Business Development, presents her team’s goals for 2014

Tyler_PresentingTyler details some new product implementations

Manifesto_David_PointingDavid from the engineering team demos a new product he’s been working on

Liz_TylerFront3

Manifesto_Listening It’s always a great way to reconnect and unwind at the end of the week!

AWS User Group Meetup

This week, Yext hosted the NYC AWS User Group to discuss techniques enabling migration applications to AWS. Education technology company Knewton, had their own unique perspective on the topic and joined in on the presentation.

We started the evening with drinks and networking. One of the guests was overheard joking about our idea of “light refreshments.” At Yext, there is never a shortage of good eats.

Speakers included Yext’s CTO, Sean MacIsaac and Knewton’s Director of Platform, Trevor Smith.

Sean MacIsaac, kicked off the discussion with a presentation on how Yext Engineering uses MySQL replication with RDS to enable Yext’s migration to AWS.

JEarnshaw_Yext_02

Trevor Smith’s presentation on their migration from an in-house graph DB to Cassandra-backed Titan, raised a lot of questions.

JEarnshaw_Yext_10

Trevor’s key advice for the evening, ”spend a lot of time understanding your problem.”

JEarnshaw_Yext_09

Finding Local Love: A Tale of Two Robots

In honor of Valentine’s Day, we decided to share a beautiful love story that’s blossoming at Yext.

__________________

As the best love stories do, it all started on Tinder. Boy Robot took a break from his hectic work day to do some swiping.

Tinder-2

He stumbled upon this profile and liked what he saw. They set up a date to meet at a great local spot, The Snack Kitchen.

Girl-Robot-TinderBoy Robot headed to The Snack Kitchen, but when he arrived his lady friend was nowhere to be found!

Reg-Kitchen

Boy Robot checked into Foursquare and discovered that there was incorrect geodata, and that the Girl Robot had accidentally gone to The Engineering Snack Kitchen on the other side of the office.

Robot Eng Kitchen

He raced off to catch her before it was too late!

Robot-Movie-3

They ran into each other in the hallway and hit it off immediately.

 RobotLove2

Time flew by and before they knew it, they were sneaking off to the Nap Pod for some “alone time.”

 Nap-Pod

 Don’t let bad geodata keep you from finding love! Happy Valentine’s Day from Yext.