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December 17th, 2015

2016 Predictions: No.10 – Location and Time Take Over

This post is part of a series of 2016 predictions from industry experts. Location and Time Take Over Christian J. Ward, Yext, @wardchristianj Naturally, in the world of local information and discovery, there will be a continuous evolution of tools and data sets that help digital marketers and brands reach their audience. When I think about the […]

December 16th, 2015

2016 Predictions: No.9 – Mobile SEO Drives Local SEO

This post is part of a series of 2016 predictions from industry experts. Mobile SEO Drives Local SEO Marcus Tandler, OnPage.org, @mediadonis Successful Local SEO always presupposes a great mobile SEO strategy. The much discussed “Mobilegeddon” which hit Google’s Search Engine Results Pages (SERPs) in April of this year, has been quite a wake up call for […]

December 15th, 2015

2016 Predictions: No.8 – Connecting Online and Offline with “LROI”

This post is part of a series of 2016 predictions from industry experts. Connecting Online and Offline with “LROI” Greg Sterling, Local Search Association, @gsterling When most marketers think of location and mobile devices, they think primarily of geofencing. Yet consumer location and location history offer much more than basic radius targeting. They represent new […]

December 14th, 2015

What’s the Big Deal with Beacons? We Break It Down in New Paper

Beacons are one of the most buzzed-about and least understood technologies to emerge in the past few years. Early adopters are already using beacons, but many other businesses are still trying to figure them out. We developed a comprehensive Beacon Marketing 101 guide that breaks down everything you need to know.

December 14th, 2015

2016 Predictions: No.7 – Google+ Phases Out, Twitter Rises

This post is part of a series of 2016 predictions from industry experts. Google+ Phases Out, Twitter Rises Joy Hawkins, Imprezzio, @JoyanneHawkins I expect that we will see Google drop “plus.google.com” URLs for local pages in 2016. Google already moved most things off Google Plus, but each business still has a Google+ URL, which is […]

December 11th, 2015

2016 Predictions: No.6 – R.I.P. Omnichannel

This post is part of a series of 2016 predictions from industry experts. R.I.P. Omnichannel David Kaplan, GeoMarketing, @davidaKaplan Buzzwords tend to have a short shelf life. In 2015, major retailers realized they had to connect their offline-and-offline customer services, including e-commerce, in-store pickup, social sharing, and mobile pay. Above all, stores needed to represent […]