Google Joins the PowerListings Network: You can now sync your location information with Google directly from Yext! Learn More
Blog

June 6th, 2016

Location Scan App Results Show Over 50% of Business Locations Have Errors in Name, Address, Phone Data

Yext recently launched the Location Scan App, a free tool designed to help marketers quickly demonstrate the value of clean location data to their clients on-the-go. The free Location Scan App is available to professional marketers everywhere (no Yext account necessary) and enables you to put our PowerListings® scan technology, which has been used more […]

May 27th, 2016

Yext CMO Jeff Rohrs at Cleveland Clinic Patient Experience Summit: Solving Healthcare’s Location Data Crisis

Earlier this month, Yext CMO Jeff Rohrs took the stage at the Cleveland Clinic’s Patient Experience Summit to discuss the current location data crisis in the healthcare industry. His presentation examined the evolution of patients’ search behavior brought on by the rise of mobile, why location data must be managed by providers, and what steps can be taken to ensure patients always receive accurate facility and physician information when and where they need it.

May 10th, 2016

New White Paper: Healthcare’s Location Data Crisis and Improving the Mobile Patient’s Journey

Today Yext released a new whitepaper, “Healthcare’s Location Data Crisis: Improving the Mobile Patient’s Journey,” to help healthcare organizations better understand the state of their industry’s mobile search ecosystem, and why efficient location data management is more critical than ever.

April 21st, 2016

Google’s Removal of Right Rail Ads: Navigating an Organic Ship in a Sea of Paid Advertising

“Google began 2016 by firing a proverbial shot across the bow of the desktop SEO ship. But never fear, the organic search ship is not sunk yet. It may need a few repairs and enhancements, but it’s still a sea-worthy vessel.”

iProspect’s Head of Owned Media, Steve Beatty, gives his perspective on how Google’s removal of right rail paid search ads on desktop browsers is impacting millions in the local search community, including advertisers, agencies, experts, and SEOs alike.

April 13th, 2016

Jay Baer Webinar Video & Recap: How to “Hug Your Haters” to Make A Positive Impact

Last week, Yext’s CMO Jeff Rohrs hosted a webinar with marketing expert Jay Baer focusing on mobile’s disruption of the customer service industry. In today’s digital world, the customer voice has been amplified to an unprecedented level, and just one negative review can cause a significant ripple effect. Baer shares his expertise on why customer service is the new marketing, and how brands can “hug their haters” to actually improve customer loyalty and increase business performance.

April 7th, 2016

Improving Your Business’ Local Ranking on Google

As a result of Google removing ads from the “right rail,” we recently wrote about why businesses need to focus on appearing in local pack results. Google appears to agree with our approach, because this past Friday they updated their Google My Business (GMB) help page with a new post, “Improving your local ranking on Google.” Find out what 5 steps businesses need to take to ensure a high ranking in Google’s local search results.