Google Joins the PowerListings Network: You can now sync your location information with Google directly from Yext! Learn More

July 8th, 2016

Expert Panelists Discuss The Power of Location at Yext’s Location Lounge

The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches has increased 146% year-over-year and of those searches, 76% of them result in a visit to a business within a day. At Yext’s Location Lounge, panelists from across the marketing […]

July 7th, 2016

Yext on Tour Recap: Atlanta and Los Angeles

From smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in Atlanta and Los Angeles last month. These half-day events were filled with […]

July 6th, 2016

The Most Important Local Business Directories for SEO

Three+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in which was a proxy for which ones had the best SEO. There have been a lot of ups and downs in the local directory world since, thanks mostly to Google […]

June 23rd, 2016

Changes to Google’s Local Pack Make Optimizing Organic More Critical Than Ever

SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a 2-pack plus an ad. If it happens, the number of organic slots will drop and become more competitive. To beat the odds, it’s going to be more important than ever […]

June 9th, 2016

Yext Webinar: Healthcare’s Location Data Crisis: Patient Satisfaction Starts with Accurate Listings

When it comes to location data, recent Yext research shows that the healthcare industry has a crisis on its hands, with nearly a third of all facilities and practitioners lacking any local listings, and close to half of the existing healthcare listings showing significant inaccuracies. This is more troubling when you consider that in the […]

June 6th, 2016

Location Scan App Results Show Over 50% of Business Locations Have Errors in Name, Address, Phone Data

Yext recently launched the Location Scan App, a free tool designed to help marketers quickly demonstrate the value of clean location data to their clients on-the-go. The free Location Scan App is available to professional marketers everywhere (no Yext account necessary) and enables you to put our PowerListings® scan technology, which has been used more […]