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Blog

June 1st, 2015

SmartProfile: Kara Alcamo, R2integrated

Kara Alcamo, Director of Search at R2integrated, believes that local is about to become a standard part of digital marketing and that now is the time to develop your local strategy. She uses Yext to give her customers a complete view of their digital presence, which is now more essential than ever before. Hear more […]

April 16th, 2015

Yext Survey Finds that Food Services is Most Competitive Category in Local Search

Yext conducted an online survey of 103 consumers to gauge how they make decisions about where to go to eat, and what that means for restaurants trying to get found online.

December 15th, 2014

How to Target Local Customers with Facebook Webinar

Launched in October, Facebook’s new ads for local awareness give businesses a fundamentally new way to target nearby consumers, opening the door for brick and mortar businesses to tap Facebook’s massive user base. Historically, the majority of Facebook advertisements have driven direct online actions such as e-commerce, due to the difficulty associated with tracking ROI […]

October 15th, 2013

Marketing in a Connected Local World

There’s a lot of conversation about how technology is changing the way we live our lives. Well, by 2020 there will be 8 billion people in the world, with 50 billion ‘connected things’ accessing hundreds of connected services. It turns out that technology doesn’t make the world and people more distant, but it makes the […]

July 17th, 2013

Facebook Popular Source of Local Information [Research]

It’s clear that for businesses to integrate authentically on social, they need to focus on local – and, as a result, social is becoming a resource for local information. So for the forthcoming issue of the Yext Quarterly, we wanted to look at how local is changing, and the ways businesses (and consumers) are using social. […]

March 18th, 2013

Where Small Businesses Should Spend, and Save, Marketing Money

Where Small Businesses Should Spend, and Save, Marketing Money Owners of small businesses are generally strapped for time and money. They have to pick and choose carefully where to spend both. Setting marketing priorities is the key to making the most of small business budgets and time management. Here is a look at some small […]