June 1st, 2015

SmartProfile: Kara Alcamo, R2integrated

Kara Alcamo, Director of Search at R2integrated, believes that local is about to become a standard part of digital marketing and that now is the time to develop your local strategy. She uses Yext to give her customers a complete view of their digital presence, which is now more essential than ever before. Hear more […]

April 24th, 2014

Yext at NY’s Uncubed Event

The NYC Tech Scene made a strong showing at #Uncubed last week. Our recruiters had a blast hanging out and chatting with top talent at our Keg & Karaoke lounge. We’re growing quickly so recruiting is a top priority! We have 275+ employees and are looking for new hires in all of our departments. It was […]

October 15th, 2013

Marketing in a Connected Local World

There’s a lot of conversation about how technology is changing the way we live our lives. Well, by 2020 there will be 8 billion people in the world, with 50 billion ‘connected things’ accessing hundreds of connected services. It turns out that technology doesn’t make the world and people more distant, but it makes the […]

July 18th, 2013

The Yext Quarterly: Social & Local

Places are where people go. And today with the rise of mobile, it’s never been more true. As we were putting together this issue of the Yext Quarterly, we wanted to explore how local connects to social. The innovation in recent years shows how important people and social are to local, like Facebook’s Graph Search, or […]

March 4th, 2013

$10.3B Is Lost By Businesses With Missing Listings

With the rise of mobile, digital location information is an increasingly powerful driver in why and how people purchase offline today, and it significantly impacts how businesses stay in the flow of consumer decision-making. For locations with missing and incorrect digital information there is significant missed opportunity – to the tune of $10.3B for US […]

February 28th, 2013

Three Local Marketing Mistakes

When it comes to local marketing there are no set rules. Each community is different and each individual business has to adjust to its target customer base within that community. Still, there are some basics to marketing successfully to a local audience that cannot be overlooked. If you feel like the return on your local promotional […]