Google Joins the PowerListings Network: You can now sync your location information with Google directly from Yext! Learn More

July 8th, 2016

Expert Panelists Discuss The Power of Location at Yext’s Location Lounge

The power of location has never been more prevalent than it is today. According to new data from Google, growth in ‘near me’ location searches has increased 146% year-over-year and of those searches, 76% of them result in a visit to a business within a day. At Yext’s Location Lounge, panelists from across the marketing […]

March 21st, 2016

Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why “mobile” is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today’s mobile-dominated ecosystem.

December 16th, 2015

2016 Predictions: No.9 – Mobile SEO Drives Local SEO

Successful Local SEO always presupposes a great mobile SEO strategy. The much discussed “Mobilegeddon” which hit Google’s Search Engine Results Pages (SERPs) in April of this year, has been quite a wake up call for webmasters and savvy SEOs alike.

December 14th, 2015

What’s the Big Deal with Beacons? We Break It Down in New Paper

Beacons are one of the most buzzed-about and least understood technologies to emerge in the past few years. Early adopters are already using beacons, but many other businesses are still trying to figure them out. We developed a comprehensive Beacon Marketing 101 guide that breaks down everything you need to know.

December 7th, 2015

2016 Predictions: No.2 – The Multichannel Shopper

Retailers have been concerned for years about “showrooming” (the idea that people will test products in the store and then order on their phone) — but it seems like they haven’t yet adopted technologies to counter it. Meanwhile, ecommerce companies have been hard at work taking friction out of the purchase funnel, and it seems like they’re gathering some steam.

December 2nd, 2015

iOS 9 Search Progress Report: Universal Links

Consumers spend 87% of their time on mobile in apps, versus just 13% in mobile browsers. In iOS 9, Apple embraces this behavior by driving users who search in Spotlight, Safari, and Siri into mobile apps instead of onto the mobile web, as in previous versions of iOS. This change represents a fundamental shift in […]