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March 21st, 2016

Yext CMO Jeff Rohrs on Moneyball for Marketing Podcast: Contextual Marketing in the Era of Mobility

Last week, Crimson Marketing’s Moneyball for Marketing podcast featured Yext CMO Jeff Rohrs discussing how brands are using big data and marketing technology to help their businesses thrive. Listen to the full podcast recording to hear why “mobile” is not just a smartphone, but a consumer perspective, why offline is the new online, and how location data is the underpinning of everything digital marketers do in today’s mobile-dominated ecosystem.

December 16th, 2015

2016 Predictions: No.9 – Mobile SEO Drives Local SEO

Successful Local SEO always presupposes a great mobile SEO strategy. The much discussed “Mobilegeddon” which hit Google’s Search Engine Results Pages (SERPs) in April of this year, has been quite a wake up call for webmasters and savvy SEOs alike.

October 18th, 2013

The Yext Quarterly: Local & Mobile

Mobile and local and inherently linked. Mobile allows us to step away from our computers and experience the world around us through technology. By 2020 there will be 50 billion ‘connected things’, so local is only becoming more important for marketers – and that’s why we chose to focus on local and mobile for this […]

May 7th, 2013

Capture Business Moments With Our New iPhone App

Your business isn’t defined by only your address, phone number or hours of operation. It’s when a customers visits for the first time, new products in stock or when someone finds what they need. These are the moments make up your business. Capturing and sharing those experiences is the best way to engage your customers. […]

March 21st, 2013

Mobile + Location: Where Will the People Go?

Working to get perfect location information into every hand is never as relevant as it is when we talk about mobile.  The more customers use their devices, the more places they can go, and the more need they have to find new locations. One of the most popular activities on mobile devices is search, especially […]

January 10th, 2012

Mobile App Usage Overtakes Mobile Browser Usage

With 31.1% of the US population accessing the internet from their mobile device in 2011 and 36% projected to do so in 2012, it’s no surprise that local businesses are turning their focus to mobile. From optimizing a business website for mobile displays to creating custom Foursquare specials to encouraging check-ins, local business owners are […]