What We Do

Yext is the global Digital Location Management (DLM) leader, helping over 500,000 business locations reach mobile consumers across a network of 100+ app, map, directory, search engine, and social media partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp.

Yext's mission is to enable the world's 50 million businesses to tap into the power of location and drive face-to-face and digital interactions that boost customer engagement, build audiences, and increase sales through three core products—PowerListings®, Pages, and Xone.

Based in the heart of New York City with a growing team of over 400 employees worldwide, Yext has been recognized as one of America's fastest growing companies by the Inc. 500 (#212 in 2015), one of Forbes Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014 & 2015).

Our History

  1. 2006

    GymTicket.com offered lead generation to local businesses.

  2. 2006-2011

    Expanded across local verticals utilizing award-winning pay-per-call technology to help local businesses find high quality leads, including LocalVets.com, TVRepairman.com, and Chiroappointment.com

  3. January 2011

    Launched PowerListings to help small businesses own and update their information on leading sites, maps and apps with one click.

  4. August 2011

    The Enterprise team helps large multi-location businesses manage their location information online.

  5. December 2011

    With "Turbo" updates businesses could update their information in real time, beating the industry standards.

  6. April 2012

    Separated the pay-per-call business as Felix to focus entirely on PowerListings.

  7. August 2012

    Yext sold Felix to IAC.

  8. December 2012

    Howard declared that if the company reached 100,000 customers in 2012, he would cut his (very long) hair. We passed the goal and Howard, true to his word, cut his hair.

  9. January 2013

    Moved from the 12,000 sq. ft. office in Chelsea Market to the 40,000 sq. ft. office in 1 Madison Avenue. The new office includes a Fun Room complete with custom poker table, and our first NAP pod.

  10. January 2013

    PowerListings+ content lists (Bios, Calendars, Menus, Products/Services) to show customers why they should visit.

  11. May 2013

    Continued to build the PowerListings Network by adding Facebook and Bing.

  12. 2014

    Yext received a number of prestigious accolades in 2014, appearing on lists including Forbes' Most Promising Companies, CNBC's Top 50 Tech Disruptors, Fortune's Best Small & Medium Places to Work, and Crain's Fast 50.

  13. April 2014

    Introduced Pages, local landing pages for each location on owned and operated websites.

  14. May 2014

    The Citrrus team joined Yext as our first acquisition and to lead our professional services department.

  15. June 2014

    Launched the ability to suppress duplicate listings on 48 directory sites.

  16. November 2014

    Launched PowerListings Global, the world's first global listings network, with 38 publishers including native networks in Germany, the UK, and Canada.

  17. December 2014

    Acquired European Digital Presence Management Company, InnerBalloons, to accelerate international expansion.

  18. September 2015

    Launched Xone, the revolutionary new way to engage your mobile audience

  19. October 2015

    In 2015 Yext received numerous noteworthy distinctions, including a prestigious ranking on the Inc. 500 list, and recognition for the second year in a row on Forbes' Most Promising Companies, Fortune's Best Small and Medium Workplaces, and Crain's Fast 50 lists.


Our Team

Yext Leaders
  • Howard Lerman

    Co-Founder & CEO

    Howard Lerman founded Yext in 2006 with a single goal: to build an impactful, great company with super talented people. Along the way, Yext has re-invented three industries: pay-per-call advertising, business listings synchronization, and today, digital location management. With over 400 amazingly talented employees serving over 500,000 customers, Yext is on its way to realizing Howard's original vision. Yext is Howard's fourth software company. Howard is also Co-Founder and Chairman of Confide, a leading off-the-record messaging service.

    Howard is a proud graduate of TJHSST and barely graduated from Duke University.

  • Brian Distelburger

    Co-Founder & President

    Brian is Co-Founder and President of Yext, and also serves as a member of the Board of Directors. Brian runs Yext’s global revenue division and is responsible for all sales and customer relationships across the company. Prior to founding Yext, Brian started another technology company and tried to start a motorcycle shop.

    Brian also sits on the Board of Directors of Food Genius and the Cornell Entrepreneurship Advisory Council, and advises several NYC Tech startups.

    Brian attended Cornell University and graduated without distinction.

  • Wendi Sturgis

    Chief Customer Officer

    Wendi has spent the last twenty years working in the tech, media and internet space. She is currently the Chief Customer Officer at Yext. Prior to her role at Yext, she held executive positions at Oracle, Gartner, Right Media and Yahoo!, where she was Vice President of Account Management for North America. Wendi serves on the Dailyworth.com and Student Transportation Inc. boards. She also serves as the Vice Chair of Step Up Women's Network board.

    Wendi graduated from Georgia Tech and currently serves on the Georgia Tech Advisory Board. She was named 40 Women To Watch Over 40 in 2013.

  • Tom Dixon


    Tom serves as Yext's Chief Operating Officer, supervising engineering, operations, and development of the company's product portfolio. Prior to joining Yext, Tom co-founded justatip.com and was CEO and co-founder of Intwine.

    Tom graduated with highest honors from Princeton University with a degree in philosophy.

  • Steve Cakebread


    Steven Cakebread serves as Yext's Chief Financial Officer and is responsible for Yext's global financial operations. Prior to Yext, Steve served as Chief Financial Officer of Salesforce.com.

    Steve has served as a senior financial executive at rapidly growing technology companies for the past four decades. He has also served as Chief Financial Officer of Pandora Media Inc. and has held numerous senior leadership roles at Autodesk, Silicon Graphics World Trade, and Hewlett Packard.

    Steve holds a BS in business from the University of California, Berkeley, and an MBA from Indiana University. He currently sits on the board of directors of SolarWinds and ServiceSource.

  • Jeffrey K. Rohrs


    Jeffrey K. Rohrs serves as CMO of Yext and leads all global brand, enterprise, and partner marketing initiatives. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. During his combined eight-year tenure he led global thought-leadership efforts, built an award-winning content marketing team, and co-authored the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.

    Jeff's first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. When not pondering marketing's great mysteries, Jeff soothes his Cleveland sports fan-related agita by refining his low & slow barbeque skills on his back deck at home.

  • Marc Ferrentino

    EVP, Strategy

    Marc Ferrentino is Yext's EVP of Strategy and is responsible for partnerships, Yext's global Xone and PowerListings publisher networks, corporate development, and any strategic initiatives. Prior to joining Yext, Marc was the Founder and CEO of Nomi Technologies which was acquired in 2014.

    Marc has worked as a senior executive in R&D, Product Development, Marketing, Sales, and Enterprise Strategy for high growth technology companies throughout his career, including serving as the Chief Technical Officer of SaaS at BMC Software and Chief Technical Architect for Salesforce.com. Marc has been very active in the NY tech startup scene for almost 20 years and currently advises several startups.

    Marc holds a B.S. in Electrical Engineering from the University of Michigan and has participated in the M.A. of Statistics program at Columbia University.

  • Jonathan Cherins

    EVP, Small Business and Partner

    Jonathan Cherins serves as Yext's EVP of Small Business and Partner, responsible for running both businesses in the U.S. Prior to Yext, Cherins held the roles of CMO, General Manager of Reservation Solutions, and EVP of Americas & Enterprise at TravelClick from 2010-2014.

    Cherins has extensive experience in general management, marketing and sales leadership and go-to-market execution in the Information, Media, and SaaS industries. Prior to TravelClick, he held a variety of leadership positions at Dun & Bradstreet and was a founding employee at Juno Online Services, which went public in 1999.

    Cherins has a BA from the University of Michigan and an MBA from Columbia University.