Yext is the company you trust for showing your customers where your business is located. And when customers look to local listings when going from researching online to purchasing offline, they care not only where businesses are, but why they should choose one business over another.
For example, if you're looking for a rare book, you want to know not only the address of the used book store, but also if they have the edition in stock, as well as the price.
That's why today's local search is broken: everything is only designed to give you answers about where a business is. But to make a decision about what to buy, customers need answers to "What's inside"?, "Who works there?", and "When should they go?"
When we looked at the existing local search ecosystem, we knew we could create something better. We knew that people need and want rich, local content and that it has to be accurate. We also know that businesses want to provide this content, but they can't.
Today, Yext reinvents the business listing by adding rich content than answers the who, what and when of your business with PowerListings+.
PowerListings+ content lists differentiate business listings and search results to go beyond the where and show customers why they should visit:
Products/Services – The ultimate product display
Bios – Showcase who makes up your business
Menus – Add flavor to your local listings
Calendar – Improve your community RSVPs
We've always wanted to advance the world's local discovery. For our business customers, our publishing partners and ultimately end users who need answers to their questions.
In the past two years, we've provided our 50 publishing partners with over 2 million updates for more than 100,000 business locations, providing people with results on tens of millions of local searches.
Today's reinvention of the business listing further enables our mission: To put perfect location information in every hand.