In today's digital world, it takes just one dissatisfied customer posting their grievances online to cause a headache for an entire corporation. You can't control what people say about you, but you can control how you react. That is the crux of Jay Baer's newest book, Hug Your Haters, which is the first customer service book for the modern, mobile era, and offers a new playbook for handling unhappy customers.
A colossal change in customer expectations is occurring right now, as customers move from private communication with companies to public communication in social media, review sites, and discussion boards. Now, customer service is a spectator sport. Are you prepared?
Jay Baer is a marketing and customer experience expert, global keynote speaker, the New York Times bestselling author of five books, a technology investor, and the most retweeted person in the world among digital marketers. Suffice it to say, he knows how to successfully cultivate a customer audience.
Join Baer and Yext CMO Jeffery K. Rohrs on Tuesday, April 5th at 2pm ET, for a candid conversation about Local Reputation Management: why it matters, and how to do it well.
Register for our webinar with Jay Baer to learn:
How, where, and why we complain, plus case studies from businesses of all types and sizes from around the world.
How to manage and monitor your Local Reputation.
How (and when) to respond to negative customer reviews.
Hope you can join us!