Outside, it's hot, hazy, and humid. It's hard to believe we're only four and half months away from Black Friday and the holiday shopping season.
For most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it's important to get it right — and that means planning ahead. But planning ahead is only effective if those plans match up with actual consumer behavior.
During the 2015 holiday season, Yext tracked mobile and desktop searches across our publisher network for our customer locations. We learned how holiday shoppers are searching on mobile, and distilled those findings into some tips to guide you through your 2016 holiday planning.
Join us for a webinar on Thursday, July 28 at 1pm ET, featuring Account Directors Alexa Wagman and Joe Wiese, as well as Yext Data Strategist Zahid Zakaria, as they break down tips and tricks to kick off your 2016 holiday planning. Register now to discover:
- What you can learn from 2015 holiday mobile search traffic
- Top holiday trends to watch in 2016
- How to be a Yext holiday power user: tips and best practices