Yext Life

3 min read

Yext on Tour Recap: Atlanta and Los Angeles

Looking for information on Yext on Tour 2017? Check out our website.  From smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in […]

By Yext

Jul 7, 2016

3 min read

Looking for information on Yext on Tour 2017? Check out our website.

From smartphones to location services to the internet of things, location data has never been more important to the customer journey than it is right now. These topics and more were on the minds of nearly 200 guests during Yext on Tour in Atlanta and Los Angeles last month.

These half-day events were filled with insights, networking, and conversation — all designed to help guests harness the full power of location for their business. At each event, we spoke with marketers about the evolution of location and how they can embed location data into their marketing efforts to serve consumers at their moments of intent. Along with Yext staff, we welcomed an array of marketing and location experts who discussed the future of location and how marketers can leverage Yext in moments that matter.

Yext on Tour: Atlanta

Our CEO Howard shares how location has evolved in today's mobile age with guests in Atlanta.

Yext's Wendi Sturgis & Huddle House CMO, Alison Delaney, discuss how the casual breakfast chain leverages location technology to reach hungry customers.

Local SEO Guide's Andrew Shotland shares how multi-location businesses can get the most out of Google, Apple Maps, and more.

EVP of Strategic Partnerships, Christian Ward, discusses the intersection of location, search, mobile and social with The Home Depot's SEO and Strategy Manager, Erin Everhart, DealerOn's Director of Search, Greg Gifford, and SunTrust Bank's SEO and Product Development Manager, Sadiq Punjani.

We brought New York treats to Atlanta. Guests noshed on Yext-branded cookies from Momofuku's Milk Bar.

One of our 'eXperts' chats with guests about Yext's Location Management Platform.

Yext on Tour: Los Angeles

Our CEO Howard discusses how location data is now embedded into every state of the customer journey.

Yext CMO, Jeff Rohrs, shares how today's mobile marketers can use location to their advantage.

Erin Jaeger, Yext's Director of Product Marketing, discusses powerful ways marketers can leverage Yext to support efforts like rebrands, mergers and acquisitions, holiday promotions, and more.

Yext's Chief Customer Officer, Wendi Sturgis, sits down with iProspect's Head of Owned Media, Steve Beatty for a location one-on-one.

Bing's John Gagnon shares insights on how voice search will impact local search results.

Yext's EVP of Small Business and Partner, Jonathan Cherins, leads a discussion on location and search with the founder of Search Engine Journal, Loren Baker, Pacific Dental Services' Director of Digital Marketing, Xavier Dao,

and Bruce Clay's VP of Search Operations, Duane Forrester.

And our guests had a great time, too! Check out #yextontour on Twitter for even more highlights and tweets from those who attended.

We're excited to get back on the road soon and help even more marketers go places! Stay tuned for more announcements on when we'll be coming to a city near you.

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