With about 3.8 million Google search queries per minute, consumers have grown to rely on search engines to provide them with the answers to life's many questions – and nearly half of these searches are local in nature. It's up to search, marketing, and tech companies to help their customers discover the latest search updates in order to help them succeed in the field.
SIINDA – the Search & Information Industry Association – hosted its LOCALREACH conference last week, bringing together innovative minds in search, information, and telecommunication to discuss best practices and resources for educating customers about the industry.
Yext VP of Small and Medium Business Sales, Jesse Katz, took the stage to offer an unfiltered look into the direct sales division at Yext. He discussed how Yext drives leads through its marketing channels and location scan technology, as well as the organization of the sales floor and how leads flow to the appropriate channels via a lead scoring mechanism.
Katz also touched upon how personnel are trained to deliver the best quality search information to current and potential clients to help them ensure their business information shows up at the top of the search results. Training lasts 2-3 months, and trainers work full-time to on-board sales staff and educate them on Yext's products, the local search ecosystem, and selling best practices.
Learn more about SIINDA and LOCALREACH, and check out highlights from the conference.