From voice search to artificial intelligence to multi-location marketing, location data has never been more important to the customer journey than it is right now — especially in the UK. These topics and more were on the minds of guests from the retail, tech, and digital communities during Yext's Art of Location event.
Held last Thursday at the Tate Modern, the evening was devoted to uncovering the city of London with expert guides, as well as discussing the latest in location technology. The event was also a celebration of Yext's recent expansion into Northern Europe and it's established headquarters in London's Golden Square.
Yext Co-Founder and CEO, Howard Lerman shared his unique insight on the future of location, as well as provided guests with a look into Yext's newest products and services.
Yext then welcomed the UK's leading urban explorer, Dr. Bradley Garrett to the stage, who took guests on a journey through the London landscape in a talk inspired by his photography. A social geographer at the University of Southampton, Dr. Garrett moved to London in 2008 and began sneaking into lost, forgotten, and off-limit places in the city, photographing them, and sharing them with the public — ultimately making these locations available to everyone.
After the event, guests enjoyed conversation and cocktails overlooking the London skyline.
As location-based technology enters its next phase of development, Yext is excited to be at the forefront of the movement and plant our stake in the ground in the UK. Visit yext.co.uk to learn more.