We are in an era of information overload. Customers are besieged by messages and signals, and increasingly turn to ratings and reviews as a shortcut to decide where to buy.
You know that reviews are important at the macro, brand level. But reviews at the location level are even MORE critical.
Location-based reviews reach potential customers at a moment of truth, often via mobile, when they are close to a purchasing decision. The best marketing in the world becomes dramatically less effective if location reviews aren't rock solid.
And, Google LOVES location-based reviews. They are perhaps the best example of the fresh, topical, authoritative content that search engines crave today.
Join Jay Baer: best-selling author of Hug Your Haters, President of content strategy firm Convince & Convert, and the most retweeted person in the world among digital marketers, on Monday, December 12 for a fast-paced and relevant program where you'll learn:
Why reviews are important to the consumer-buying psychology
The key differences between brand and location-based reviews
How to handle first-party and third-party reviews
The best ways to encourage more customers to leave reviews
How to cover more SEO bases easily by balancing reviews
Jay Baer and Yext will have you laughing, crying, thinking, cursing, and pondering the future.
Register for the webinar today.