Patients now have more choices and online information when it comes to shopping around for healthcare. With patient acquisition and retention impacting revenue of healthcare systems and providers — even more so in competitive markets — do you have a strategy in place for engaging patients online and influencing their decision making?
Join Yext, Binary Fountain, and Becker’s Hospital Review for a webinar on Wednesday, January 18 at 12pm ET and learn how to reach searching patients in the moments that matter most.
Starting with a “first impressions matter” approach, Yext Head of Healthcare, Carrie Liken, and Binary Fountain’s EVP of Strategy, Andrew Rainey, will share what types of information influence patient decisions most, where patients go to look for them, and how increasing discoverability leads to increased appointments and revenue for your health system. During the webinar, you’ll learn:
- Steps for creating a strategy that will help impact patient acquisition
- How to attract more patients by optimizing “Rich Listings”
- About the power of online rating and reviews — and why you need them
- Why taking a transparent approach to sharing information is vital to engaging patients