The proliferation of smartphones has empowered prospective patients to find the care they need the moment they need it, and has given them an unprecedented level of autonomy in their search for care. Search technology has also dramatically changed how patients make healthcare decisions. In fact, 77% of patients search online prior to booking an appointment, meaning it's more important than ever for health systems to have a strategy in place for engaging patients and influencing their decision making.
We recently joined Becker's Hospital Review and Binary Fountain for a webinar to provide tips and best practices for reaching searching patients in the moments that matter most. Yext Head of Healthcare, Carrie Liken, and Binary Fountain's EVP of Strategy, Andrew Rainey, shared the types of information that influence patient decisions, where patients go to look for them, and how increasing discoverability leads to more appointments and revenue for health systems.
During the webinar, guests learned:
- Steps for creating a strategy that will help impact patient acquisition
- How to attract more patients by optimizing "Rich Listings"
- About the power of online rating and reviews — and why you need them
- Why taking a transparent approach to sharing information is vital to engaging patients
Watch the full webinar now to learn how to understand patients' online behavior and how your health system can make a better first impression for searching patients. Check out this article from Becker's Hospital Review for additional tips from the webinar.