Yext, the global digital knowledge management provider, and Yell, who is #1* for managed digital marketing services for all types of local businesses in the UK, have partnered to bring critical digital knowledge to UK consumers. Yell has joined the PowerListings® Network, which currently includes leading digital services like Google, Apple, Facebook, Bing, and Yahoo.
With Yell integrated as a PowerListings® Network publisher, businesses syncing their digital knowledge in the Yext Knowledge Manager will be able to update Yell automatically, reaching Yell's wide user base in the United Kingdom. This integration will help local businesses ensure that British consumers find the correct business information online.
"Yell's long history as a trusted resource for UK local businesses makes them the perfect partner for us," said Howard Lerman, co-founder and CEO of Yext. "We're proud to work with them to provide a great experience for British consumers and help businesses engage with more customers."
"Our partnership with Yext makes it easy and efficient for British small and medium-sized businesses to provide the best possible information to their customers, no matter where they look," said Richard Hanscott, CEO of Yell. "We're proud to help business owners take advantage of intelligent technology to drive customers to their doorsteps."
This announcement comes on the heels of last year's launch of Yell Connect, Yell's digital knowledge management product. This leverages Yext's technology to empower Yell clients to edit their business information in one place, which in turn updates across the 100+ maps, apps, search engines, and directories in Yext's PowerListings® Network including Google, Apple, Facebook, Yelp, and many more.
Yext is expanding its operations in the UK and throughout Europe, and recently announced partnerships with leading European business directories and platforms including ItaliaOnline to serve Italian businesses, and Gelbe Seiten in Germany.
*Source: M-Brain, 2017.