From acquisitions and mergers to acquiring new providers and embarking on a rebrand, the list of opportunities for your health system to grow and adapt is endless. While you see a lot change, you often have a detailed plan in place to manage these changes internally, and communicate them to patients via traditional marketing channels like television commercials and on your website.
However, have you given enough thought to your brand's online health?
Ensuring that your health systems' online data is accurate and up-to-date everywhere patients search has become imperative, and must be a part of any marketing strategy — especially during a rebrand. Join Yext's Head of Healthcare, Carrie Liken and UC Health's Brand Director, Kim Vecchio on Wednesday, July 26 at 2:00pm ET for a webinar to learn:
- The steps you should take to manage system mergers, acquisitions, and rebrands to ensure your digital data isn't swept under the rug and forgotten about
- How to map your health systems' physical and digital touchpoints so patients find you no matter where they search
- Best practices for building a strong foundation for your brand offline and online.
Register now and don't let bad data deter patients from discovering your brand in the moments that matter most.