We are proud to announce that Yext won several top prizes at the prestigious Drum Search Awards USA. In its first year, the Drum Search Awards USA bring together the elite of the industry to celebrate and reward individuals and companies at the forefront of search.
During the awards ceremony, Yext took home hardware in the following categories: Best Search Software for the Yext Knowledge Engine, Best Technical Innovation for Yext Reviews, and Best Search Campaign – Travel / Leisure for our work with Marriott International.
As digital experiences become increasingly intelligent, consumers expect accurate and consistent information from search engines, and demand local information at their fingertips at all times. These shifts in consumer and search behavior mean that businesses must manage and maintain their digital knowledge — the facts about their people, places, and products they wish to make publicly accessible. The Yext Knowledge Engine enables companies to manage their digital knowledge across their websites, mobile apps, internal systems, and so much more, helping businesses to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.
With search engines devoting significant real estate to displaying reviews and ratings, we created Yext Reviews to enable businesses to monitor, manage, generate, and respond to customer reviews from a single platform. This unique product helps businesses portray themselves in the best light, and helps businesses stand out from competitors in search.
Lastly, our client Marriott was honored as a winner in the Best Search Campaign – Travel / Leisure category for the work it conducts with Yext to improve its digital presence. In order to drive additional hotel bookings and boost brand awareness across online search, Marriott leverages the Yext Knowledge Engine to manage its digital knowledge on a global scale. Yext provides Marriott with a way to scale up and leverage calls to action on all of its supported sites, and enables the global hotel brand to manage its online data, while also empowering its individual franchisees to customize their listings and social networks with local content. For a global hotel company, letting the unique attributes of each location shine through is vital to communicating why guests might want to stay there. Marriott’s partnership with Yext helps the global travel company drive bookings.