The function of maps to help us get from place to place remains largely unchanged, but the amount of information contained in digital maps is opening up entirely new possibilities for consumers and marketers. Mapping information has always been out there, but with the help of technology businesses are taking neighborhoods global and making mobility better.
At ONWARD 17, we welcomed Marc Prioleau (Strategic Business Development, Mapbox), Sheethal Shobowal (Global Head of Business Analytics, Waze), and Mara Chomsky Kivitt (Head of Community, Google Maps, Google) to the stage where they discussed how their companies use new technologies to map the world down to the tiniest detail and make it more accessible to all.
A key theme from the panel uncovered the idea that the future of maps is truly collaborative and undefined. Prioleau noted that when it comes to marketing, it's "not just about the maps going out but the data coming back."
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