Consumers rely on reviews to provide critical, credible intelligence to inform purchasing decisions. At ONWARD, Yext President and Chief Revenue Officer, Jim Steele sat down with Yelp Chief Operating Officer, Jed Nachman, for a conversation about how the reviews industry is changing and how you can futureproof your brand on the world's top community-powered reputation platform.
During their fireside chat, Nachman discussed Yelp's focus on personalizing the consumer experience through reviews, as well the importance of reviews management.
"Fundamentally, it's all about consumer trust," Nachman said. "Once you lose the trust of the consumer, they're going to look elsewhere."