Yext, Inc. (NYSE: Yext), the platform for Brand Verified Answers in search, announced its work with Enterprise Holdings, the global leader in transportation solutions and the largest car rental company in the world, to publish brand-verified answers about more than 6,000 car rental locations across North America. With the help of Yext's technology, Enterprise customers can be confident that they can access accurate, verified answers to their questions about Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands when they search online.
Enterprise began working with Yext for a scalable, efficient solution to manage the facts for 392,000 listings for more than 6,000 locations — and drove impressive growth in search visibility as a result. The company saw a 31% lift in search views on Google in 12 months and an increase of more than 100 million customer actions on Google over three years.
"Customers are turning to new technologies to research, plan, and book travel, including apps, social media, or voice assistants. Yext has helped us future-proof our brands as consumer behavior shifts with new technology," said James Wilson, Global Performance Marketing Manager for Enterprise Holdings. "Regardless of whether someone is comparison shopping, looking for a specific type of vehicle, location, or business hours, it's crucial they get the correct information and that our brands and business lines are easily discoverable. Yext empowers us to effectively manage and optimize at scale."
"The rental car customer journey starts with questions like rentals near the airport, cars with specific features, and if an SUV is available. People expect brand verified answers to their questions in search," said Howard Lerman, Founder and CEO of Yext. "Enterprise is leading the way in the paradigm shift in search from results to answers, and we're proud to put perfect answers about them everywhere."
Enterprise also uses Yext to rapidly update facts like hours of operation during unusual circumstances like natural disasters, where customers might urgently need a vehicle.
"When Hurricane Florence hit the Carolinas, the storm affected hundreds of our locations," said Brook Warnhoff, Senior Digital Marketing Specialist for Enterprise Holdings. "I was able to tell Yext which locations were closed, which ones were open and if they recently adjusted hours. Yext was able to get that information updated online quickly, allowing those searching to see which locations were actually closed and when they were going to open again."