4 Ways to Use the HubSpot and Yext Integration to Grow Your Online Presence

Making sure your customers get the right information about your brand is an important part of running any business, of any size, in any industry. That means your companys online presence needs to be actively and constantly managed — and especially for enterprise companies, its a huge task.Yext collects and sorts rich data by location, user intent, demographics, and more, and can help lead to more targeted marketing campaigns and smooth conversations with support teams. But wrangling that data and making it usable for your customer-facing teams to generate reviews can be challenging as you scale.Thats where the Yext Review Generation integration with the HubSpot CRM comes in. When a new lead enters your HubSpot CRM thats associated with a Yext location, the consumer automatically receives a customized review request via email or SMS.Heres how companies benefit from using Yexts review generation tools with the HubSpot CRM, and a few ways to use this integration to increase brand awareness and convert more leads.Why integrate Yext with HubSpot?The Yext integration with HubSpot not only makes review generation seamless, but it takes two powerful sources of data and marketing automation and combines them. The Yext Review Generation App for HubSpot was designed to help you ask customers in your CRM for a review via email or SMS — automatically. Using these two apps together, you can save time, generate more reviews, and learn more about your audiences.4 ways to use the Yext Review Generation App for HubSpot to grow your brand presence and improve customer relationshipsIncrease reviews and improve your brand reputationYext collects and organizes information from across your enterprise to deliver relevant, actionable answers for when questions come rolling in about your business. Part of this effort includes collecting and managing customer reviews, because when customers share their experiences with your business, companies gain opportunities to improve, and they receive testimonials that encourage prospects to try out your services.The Yext Review Generation App for HubSpot makes requesting reviews simple: each time a business adds a new lead in HubSpot, the integration will trigger a review request from Yext to the customer. This gives every customer the opportunity to provide an authentic review of their experience. By triggering an email or SMS review request for every new lead, businesses can increase engagement with their brand and collect valuable feedback from end consumers.And once those reviews start rolling in, its best practice to respond to them — but that can be time-consuming. Yext enables companies to create response templates that can be customized to suit the tone and type of review in question, which helps companies respond more quickly and increase their engagement. DESSANGE International, a chain of 1,700 salons, saw an 85% increase in review responses year-over-year thanks to implementing Yext.Thanks to Yext, franchisees now understand that the customer journey is played out from the moment a user searches for information online, explains Grégory Balleydier, Digital Marketing Manager for DESSANGE International Salons — so the way your company responds to reviews is critical.Give your team time back to engage with your audienceYext also allows businesses to connect their HubSpot contact lists with Yext, and automatically associates existing leads with locations stored in Yext — meaning no one needs to spend time in the back-end cleaning up duplicate leads and re-doing data entry.Specsavers uses Yext Reviews to improve search discovery, increase brand visibility, and drive bookings, all while saving their staff time. Yext unlocks a lot of what would typically be staff resources, says Darin Butler, Head of Digital Customer Engagement. Their team drove 17,000 new reviews and boosted brand reputation, all while growing 34% year-over-year after starting with Yext.Create more targeted campaigns with information from tickets and blogsAn upcoming update to the Yext x HubSpot integration is coming in the form of HubSpot Connectors: itll sync content like blogs and tickets from HubSpot into the Yext platform to speed up the process of building a companys Knowledge Graph as they onboard with Yext.And Yext is also creating a frontend integration that lets companies quickly add intelligent Yext Search to a Hubspot website, letting all prospects, leads, and customers get the answers they need straight from your Knowledge Graph.Take Cox Communications: by implementing Yext Search on their website, the company saw a 51% increase in site search conversion rate and a 59% decrease in repeat on-site searches, because Yext search truly understands how humans talk. Their customers easily got the answers they were looking for, curated by the company itself.Access a 360º view of business growth by regionWhen you connect HubSpot contact lists with Yext, the integration matches existing leads with locations in Yext. With this 360º view of business growth in different areas, you can see which locations are performing the best, and where theres the best customer experience.Replicate whats working in the most successful regions, and explore where customers are dissatisfied and why.