Third-party cookies are on their way out.
GDPR and CPRA upended data rights.
Apple's App Tracking Transparency demanded user consent.
Major browsers like Chrome and Safari announced they'd stop supporting third-party cookies.
The demise of cookies is potentially catastrophic for digital marketers. According to McKinsey, some publishers depend on third-party targeted ads for more than 80% of their revenue. And when that capability disappears, so does their income.
So how should businesses plan their marketing strategies in a cookieless world? Well, it doesn't mean abandoning personalization. Consumers still expect a customized, tailored experience. And in the absence of third-party cookies, artificial intelligence (AI) tools for marketers can help provide them.
Here's a glimpse into how AI in marketing can power the future of personalized experiences.