Background
Over the past two years, global EV-related searches have nearly doubled, highlighting the growing interest and enthusiasm for eco-friendly transportation. To empower EV buyers with comprehensive information, Google is introducing new insights in Search to help potential buyers make more informed decisions. Whether they're seeking the "best electric cars" or are curious about the cost dynamics, these new Search features are making sure the right businesses or product is being surfaced to answer their questions.
What Changed?
Comparing EV Models
Users can now peruse prices, battery range, and discover a wide range of available EV models, providing a comprehensive snapshot of the EV landscape, allowing potential buyers to make well-informed choices.
Incentives at Your Fingertips
For individuals in the U.S., there's more good news. When searching for EV-related terms, such as "best electric cars," users can also find information about federal government incentives available for qualifying vehicles. These incentives play a vital role in making electric vehicles more accessible and affordable for the masses. German and French national incentives are soon to be included, further expanding the reach of this beneficial feature.
Cost Analysis with Fuel Cost Calculator
To assist potential EV owners in understanding the cost dynamics, Google is rolling out an updated Fuel Cost Calculator. This tool empowers drivers to assess the costs of charging their EVs compared to traditional refueling at the pump. It's now available in 21 countries across the globe, offering valuable insights to those looking to make the transition to an electric vehicle.
In a world where sustainability and cost-efficiency are becoming increasingly important, the enhancements in Google Search for electric vehicles are a game-changer for buyers, but also for providers to leverage the power of search to drive more business growth.
What does this mean for your business?
As an EV business, what does this mean for you? There is an opportunity to reach even more customers with Google now prioritizing these insights in search. But Google will especially be looking to surface businesses that are listing the most robust, up-to-date, and accurate information regarding their vehicles that can answer detailed consumer questions. This means it has never been more important to supply as much applicable information as possible for Google to feature in their search results for potential consumers to make decisions with.
How Yext Can Help
Here's how Yext can help you take advantage of Google's prioritization of EV information:
Data Accuracy: Yext allows you to manage your business information across multiple platforms, ensuring that your data is always accurate and up-to-date.
Real-time Updates: Make real-time updates to your business information so you can instantly reflect changes
Rich Content: Create and manage content like specifications, customer reviews, and pricing information
Location Management: If you have multiple locations or dealerships, Yext can help you manage and display location-specific information, making it easier for users to find the nearest EV dealership or service center.
Analytics and Insights: Yext provides valuable analytics and insights that can help you understand how customers are interacting with your business information in search results. This data can inform your marketing strategies and further improve the information you are surfacing.
As Google prioritizes deeper electric vehicle insights in search, it's essential for businesses in the EV industry to adapt to these changes and make the most of this opportunity. Leverage Yext's Listings platform to help your business stay at the forefront of this evolution, providing potential EV buyers with the information they need to drive more growth for your business.
