Tips for Social Media Success with Yext Social's Latest Features

Platforms like Facebook, Instagram, and TikTok are no longer just places for brands to engage with customers - they're powerful search channels.

In fact, 67% of Gen Z searches for information on social media, but they're not the only ones. Yext research reveals that 52% of Gen X, 60% of Millennials, and even 33% of Boomers are also searching on social platforms.

As a result, savvy marketers are looking to maximize their brand's social media impact, especially at the local level, and get more ROI.

Enter Yext Social. With new features — including direct message replies and optimal post times — here's how you can make connecting with your audience and enhancing your content strategy easier than ever.

With Yext Social's Direct Message Replies, your social managers can process messages from a centralized inbox. This makes it easy to stay on top of Facebook and Instagram reply deadlines with in-platform reminders and never miss an important interaction. This is crucial, as 79% of customers expect a response to their social media inquiries within 24 hours, and 39% anticipate a reply within 60 minutes.

By responding promptly, you not only meet customer expectations but also enhance local satisfaction and loyalty.

In social media, timing is everything. With tailored post-time recommendations powered by Yext Social's proprietary model, you can publish content at the optimal moment to maximize engagement. Studies have shown — and our proprietary algorithm agrees — that the best times to post on social media are generally Mondays through Thursdays between 10 a.m. and 1 p.m., varying slightly by platform. By leveraging Yext Social, you can make sure your content reaches your audience when they're most active, increasing local visibility and interaction.

A unified platform makes everything easier. (Your social media managers would undoubtedly agree.)

With Yext, you can combine direct message replies, optimal post-time recommendations, and all the other innovative and valuable features in Yext Social to significantly boost your social media strategy over your competitors. Engage your audience effectively, respond promptly, and post relevant, localized, personalized content when it counts the most — all from one place.

To succeed on social media as a multi-location brand, you need a comprehensive approach that prioritizes consistency, local engagement, and actionable insights.

We recommend you:

• Test and update: Regularly analyze performance across your locations and adjust where necessary

• Engage at the local level: Encourage and empower your local managers to build meaningful connections via public replies and direct messages

• Innovate: customers' digital behaviors change constantly — stay ready by partnering with a solution that helps you adapt to new innovations in AI search and beyond

Start using these new capabilities today.We can't wait to see your social efforts turn local followers into repeat and loyal customers.