TL;DR: Meta and Meta Graph AI were added to the Yext Publisher Network on June 25, 2025.
Why does it matter? Now brands' locations and attributes are published to Meta's ecosystem so they're automatically visible across Meta's 200+ surfaces (like Explore Tab, Video Tab, Local Tab, etc.). This means brands can reach more customers wherever they're searching for brand info, locations, events, shopping, or recommendations on any Meta platform.
What is Meta Graph API, and why should brands care?
Meta is more than Facebook and Instagram. It's a growing ecosystem of local, conversational, and AI-powered search interfaces — from Meta AI to Ray-Bans and embedded maps.
Meta Graph API is a developer tool that makes it possible to build apps and digital experiences with location-aware features that enrich user experiences with information about real-world locations (including brand data for retailers, healthcare providers, restaurants, and financial services brands. Meta Graph API includes reiterated code from the now-deprecated Meta Place Graph.
Yext's new integration with Meta Graph API positions brands to appear across more than 200 Meta surfaces without requiring Facebook Page linking.
Combined with Meta's latest position allowing search engines to index photos and videos from public Business and Creator accounts, it's an important opportunity for brands to reach customers in Meta apps and experiences.
What else do brands need to know?
Search engines, especially AI search engines and AI agents, take social signals into account — even for local searches. So brands have to pay attention and optimize for strong, accurate, and consistent signals, too.
And that's not going to change:
51% of customers use social media platforms like Meta as a search engine.
This trend is even more striking in that 67% of Gen Z use social media as the first (and sometimes only stop) in the brand discovery phase of their customer journey.
Other advantages for Yext customers using Yext's publisher network:
1. This is a net-new integration: Meta Graph API is separate from Facebook/Instagram listings — and it doesn't require Yext customers to take any action. Your brand is good to go and already benefiting from this integration.
2. Brands expand their reach across search: Meta Graph API powers experiences across Meta's suite of apps and products, including Meta Ray-Bans, Instagram geotags, Meta AI, WhatsApp, and Messenger. You're gaining visibility everywhere customers search and explore in Meta's ecosystem.
3. Your brand and locations get visibility even if you don't have a Facebook page: Facebook's not for everybody, but this integration supports brand visibility even if you don't want a Facebook page — or if you struggle to keep your social media content updated across hundreds, even thousands, of locations.
4. You're getting a first-mover advantage: Yext is the first partner working with Meta in this way — bringing visibility to over 2 million points of interest (POIs) that previously weren't covered by Yext's network. The impact? Your brand is even better positioned for discovery in the AI-driven search landscape.
Does social media really matter for local marketing?
Without a doubt. Read the (ungated) ebook for all the insights — it's right here.
