What to Put on a Local Page: The Localized Information That Turns Searches Into Purchases

TL;DR: To show up in AI search and "near me" results, your local pages need more than basic location details. Include accurate NAP data, hours, services, and FAQs so search engines and AI platforms can clearly understand — and cite — your locations.

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In the AI search era, your local pages are one of the main reasons your brand shows up in answers. In fact, Yext research shows that up to 20% of AI citations come from brand-owned websites and location pages.

But if your local pages don't clearly explain what customers can do at that location, when it's open, or which services it offers, AI engines like ChatGPT and Gemini will ignore your brand entirely. Instead, they'll cite sources they deem more trustworthy — including your competitors with clearer, more complete location pages.

Below, you'll learn exactly what to put on a local page to improve your AI search visibility. You'll also learn some location page best practices and how to support a stronger multi-location local SEO strategy.

Eight things to include on every local page

#1. Accurate NAP data

First and foremost, every local page should include the location's NAP information (name, address, and phone number). This NAP information needs to match the data used across your listings, maps, and directories. Make sure you include each location's:

• Name

• Street address

• Local phone number

• City, state, and ZIP code

Why? Consistent NAP listings are table stakes. They help search and AI engines confirm that your brand's information is trustworthy. Even small discrepancies can weaken local search optimization.

#2. Hours of operation

Business hours are one of the most frequently searched pieces of local information. All of your local pages should include each location's:

• Regular operating hours

• Holiday hours

• Temporary or seasonal hours

Why? Accurate hours help search and AI engines answer queries like "What's open near me right now?" and support stronger local visibility in AI search.

#3. Location-specific products and services

Your local pages should describe what customers can actually get at each of your locations. A few examples include:

• Services available at that location (like "men's haircuts" or "60-minute massage")

• Key product categories

• Location-specific specialties

Why? With this type of content, brands will appear in unbranded category searches, not just branded queries.

#4. Maps and directions

Every local page should make it easy for customers to find the location. Make sure you include:

• Nearby landmarks or cross streets

• Nearby transit stops

• An embedded map

• Clickable directions

Why? This information supports conversions by helping customers move quickly from search to visit while improving local search optimization. It also helps AI engines give your customers clearer instructions.

#5. An FAQ section

AI search relies heavily on question-and-answer content that matches real search intent. Add FAQs that answer the questions customers actually ask, like:

• "Does this location have parking?"

• "Do I need an appointment?"

• "Is this location open on Sundays?"

Why? This type of content improves local page SEO and increases the chance your page will be cited in AI-generated responses.

#6. Original, localized content

Make your local pages useful and unique to each specific location. Add original, localized content for each page, including:

• Limited-time promotions

• Offers or discounts

• Special events

Why? This content drives clicks and can be pulled into AI summaries or carousels.

#7. Strong page performance

Even the best content can't rank or convert if the page is slow or hard to use. Local pages need:

• Mobile optimized, responsive design

• Fast load times

• To avoid JavaScript-only content rendering

Why? Over 60% of search traffic is mobile, which means fast-loading, mobile-friendly pages are more likely to be trusted by AI. Meanwhile, bots and LLMs often can't "see" content rendered with JavaScript, which can limit local search optimization and AI discoverability.

#8. Clear page structure, schema, and navigation

Well-structured pages help both users and search engines understand your content. Make sure your local pages include:

• Visuals with descriptive alt text

• Clear internal links to nearby locations or related services

• Linked breadcrumbs and clean URL structure

• Structured schema markup

Why? Visuals help engagement, and alt text gets indexed by AI tools. Internal linking improves crawlability, time on site, and context building for AI.

Scale local landing pages across multiple locations

Remember: You're competing with countless other brands to be AI's only answer. Having every advantage can mean the difference between winning AI visibility and losing it to competitors — and well-structured, AI-optimized local pages are one of the most powerful advantages a brand can have.

It isn't easy for enterprise brands to keep local landing pages consistent across hundreds or thousands of locations. Over time, hours change, services vary, and attributes drift out of sync with listings and directories. When that happens, visibility suffers — especially for high-intent searches like "near me" or unbranded category queries. And even when teams invest in improving their local pages, it can be difficult to connect those changes to improved visibility.

With Yext Pages, brands can solve these problems by creating and managing structured, SEO-ready local pages at scale. Teams will have a single source of truth they can use to update NAP data, hours, services, and attributes across every location.

The result? Stronger local search optimization and better local visibility in AI search, with location pages that consistently answer the questions customers are asking.

Learn more about how Yext Pages helps brands build and manage high-performing local pages at scale.