TL;DR: For a long time, Apple Maps made changes to business listings without warning — based on various sources. Thanks to our close partnership with Apple, Yext now gives you visibility into changes Apple makes to your listings. When Apple applies an update, it appears in Suggestions, where you can review it and decide whether to keep or revert the change. The result is more accurate listings, less manual work, and better customer experiences across every location.
If you're a marketer at a multi-location business, these issues probably sound familiar:
Incorrect hours appearing on your listings
Stores inaccurately marked as temporarily closed
Holiday hours that revert without explanation
Previously, the only path to resolving these problems on Apple Maps was (time-consuming) manual monitoring.
Not anymore: on April 1, Yext is adding Apple Maps in Yext's Knowledge Graph Suggestions, a new capability that surfaces Apple's suggested listing changes directly in the Yext platform.* This means users can review any changes Apple has made and decide whether to accept or revert back before they become permanent — giving you more oversight and better control of your listings.
The Problem: invisible changes to listings
Apple Maps is one of the most important platforms for local discovery, powering results across iPhones, iPads, Macs, CarPlay, Siri, and the broader Apple ecosystem. When your brand's data for every location is accurate there, it can help drive foot traffic, phone calls, and revenue.
But here's the challenge: Apple doesn't rely solely on the information you publish. Like most major publishers, Apple also ingests data from third-party sources such as other directories, web crawlers, user-submitted edits, and more. When these sources conflict with your listed data, Apple may apply what's known as an "override," changing your listing to reflect what it believes is more current or accurate.
Sometimes these overrides are helpful: a location changes its hours, and Apple catches it before the listing gets updated manually.
But sometimes, overrides introduce errors instead: a location that's open gets marked as temporarily closed, or holiday hours get replaced with outdated regular hours.
And because these changes happen on Apple's side, previously, you might not have discovered them until a customer complained. The only way to catch these changes was to check the actual Apple Maps Placecard. And for brands with hundreds or thousands of locations, that's simply not feasible.
What's new: Apple Maps in Yext's Knowledge Graph Suggestions
Thanks to Yext's close partnership with Apple and deep integration with the Apple Business Connect API, you can now manage these overrides directly from the Yext platform.
Here's how it works:
When Apple applies a change to one of your locations, Yext receives a notification and pulls in the override details. That change then appears as a Suggestion in your Yext account, clearly tagged with the Apple source icon so you know exactly where it came from.
From there, you have two options:
Accept the change. If the override is accurate, such as Apple flagging a location as temporarily closed and it genuinely is, you can accept the suggestion. The updated data syncs into your Yext Knowledge Graph, keeping everything aligned.
Reject the change. If the override is wrong, such as Apple changing your hours based on stale third-party data, you can reject it. Yext will automatically contest the override with Apple, reverting the listing back to the verified data stored in your Knowledge Graph.
It's the same Suggested Edits workflow that many Yext customers already use for managing Google's proposed changes — just extended to Apple. You'll see Apple suggestions right alongside those from other publishers in one centralized dashboard.
Why this matters for brands
This isn't just a nice quality-of-life improvement. For multi-location brands, the impact is significant.
Instead of discovering incorrect data weeks later from a customer complaint or a frustrated store manager, you'll see Apple's changes surfaced in your Yext dashboard so you can act on them quickly and revert the ones that are wrong.
We saw this in action in our beta trial: teams that previously spent hours each week manually monitoring Apple Business Connect were able to shift to a review-and-respond workflow directly in Yext. Changes that would have previously gone undetected for days or weeks were caught and addressed within hours.
Bottom Line: when your listings are accurate, customers see you when they search, find you when you're open, and arrive at the right address if they choose to visit. That's the foundation of local visibility – and a great local customer experience.
And making this happen shouldn't require hours of effort. Yext reduces the manual burden of listings management so your team can focus on optimization — not troubleshooting.
What to do now
Getting started is straightforward:
If you're already a Yext customer with Apple Business Connect delegation set up, Yext will begin scanning your locations for existing overrides and you'll typically see initial results within about a week.
If your Apple Business Connect account isn't yet delegated to Yext, your account team can guide you through the delegation process. See ourLink Your Apple Accountdocumentation to learn more. Delegation gives Yext the authority to manage and contest overrides on your behalf. It's also the foundation for ensuring your listings data has the strongest possible signal on Apple Maps.
Have more questions? Click here to read our full guide to Apple Business Connect or reach out to your account manager.
*Changes include: display names (location), location status, opening hours, service hours, and special hours.
