AI, voice search, and digital assistants are fundamentally changing the way consumers interact with your business. At Yext on Tour, we'll explore how the digital knowledge about your people, places, and products can provide a strong foundation for your brand and help you be a leader in the age of intelligent services.
14:30 – 15:00Registration
15:00 – 15:05Welcome
- Jon Buss Managing Director, Yext
15:05 – 15:30The Rise of Intelligent Services
- Howard Lerman CEO & Co-Founder, Yext
The way consumers seek information is changing. With the rise of connected devices, machine learning and AI assistants, search is getting smarter. Answers are provided quickly and powered by a complex set of data. Learn how you can maintain control while technology shapes your customer's decision process.
15:30 – 16:05Power Your Business: The Yext Knowledge Engine™
- Marc Ferrentino Chief Strategy Officer, Yext
- Jimmy Barens VP, Sales Engineering EMEA, Yext
Marc Ferrentino, Yext’s Chief Strategy Officer, shares the latest and greatest updates to the Yext Knowledge Engine and provides an exclusive look at innovations to come.
16:05 – 16:30Customer Spotlight
- Brian Distelburger Co-Founder & President, Yext In conversation with:
- Lee Woodard Global Chief Experience Officer, Crabtree & Evelyn
Join Yext President & Co-Founder, Brian Distelburger, for a fireside chat with one of our leading customer executives to discuss how they are harnessing technology to respond to consumers’ insatiable demand for accurate, timely information.
16:30 – 17:00Break
17:00 – 17:15How Structured Data Changes Your Job
- Jeffrey K. Rohrs CMO, Yext
Structured data is eating the web. Results are becoming answers. 50% of searches will be voice searches by 2020. The rise of intelligent services demands new information from brands and new skills from marketers. How will these trends change how you do your job?
17:15 – 17:40Microsoft, Bing & Cortana: Intelligent Services & Your Brand
- Christi Olson Search Evangelist, Microsoft
Christi Olson, Microsoft's Search Evangelist, will share her thoughts on the rise of voice technologies like Cortana and other intelligent services powered by AI and structured data.
17:40 – 18:30Panel Discussion: The Intelligent Future
- Moderator Nicole Yershon Founder, Labs for Hire
- Chris Brook-Carter Managing Director, Retail Week
- Giles Rhys Jones CMO, what3words
- Omaid Hiwaizi Global Head of Brand Experience, Blippar
- Tash Whitmey CEO, Havas helia
Hear from technology, brand, and agency leaders about how emerging intelligent technologies, such as AI, intelligent personal assistants, and autonomous vehicles are changing the way that we find and experience products and brands, and engage with one another.
18:30 – 20:30Cocktails & Conversation
- Anna Wall ,
Enjoy great food and fabulous cocktails whilst networking with fellow Yext on Tour attendees. London-based DJ Anna Wall will take to the decks as we enjoy the summer air out on the terrace at the iconic St. Pancras Renaissance Hotel.
Yext on Tour seating is limited and reserved for Yext customers, partners, and invited guests. Register today to secure your spot, and we look forward to seeing you in London!