The brand is reaping the rewards of structuring their brand information everywhere and striving for discoverability across the digital ecosystem. G-Star RAW has optimized for and sustained increased visibility in the Google SERP, and since launch, 58% of search queries they appear for have been unbranded. Through this enhanced discoverability, the brand has driven a 19% year-over-year growth in website clicks and 14% year-over-year growth in direction clicks in the 34 months since launch in December 2016.
Enhancing operational efficiency with Yext has allowed G-Star RAW to continue to innovate in the denim space.
"There have been dramatic changes in the retail landscape in recent years, and we needed to move quickly to harness the change in consumer behavior," Klamp says. "'Near me' mobile and third party searches are becoming more and more prevalent. We use Yext to update our information everywhere and to boost our discoverability for local search."
With sustainability, innovation, and customer-centricity top of mind for G-Star RAW, the partnership continues to deliver results. "We are taking steps to become a completely customer-centric organization, and Yext plays a key role in that," Klamp says. "As we continue to scale up the use of Yext, I really believe that it will be possible for us to accelerate the growth that we've seen"