Case Study: How a Leading Automotive Repair Brand Drives Scale, Speed, Engagement with Yext

Managing hundreds of fast-growing franchise locations is no small task. That's why a leading brand in the automotive repair and maintenance industry knew they needed a tool that could help simplify their operations — while boosting brand visibility and powering better customer experiences.

Today, the brand uses the Yext platform to manage listings, reviews, local pages, FAQs, and social content for 288 locations. With one centralized system, their digital marketing team can move faster, stay consistent, and support both B2B and B2C audiences — all while getting found by new customers across traditional and AI search.

As the brand rapidly expanded its footprint nationwide, it became clear that managing listings and reviews manually — or with disconnected tools — wouldn't scale. Their digital marketing team, led by the Director of Digital Marketing, needed a platform that could centralize location data management, surface better insights, and streamline the brand's presence across traditional and AI search, maps, and social platforms.

The brand had previously used multiple tools to manage listings and social content, but platform overlap created friction. Social content publishing was siloed from listing management, and duplicate listings created confusion for customers. A lack of visibility across review performance made it difficult to track guest sentiment and coach franchise partners.

The team turned to Yext to consolidate their full digital presence into one connected platform — starting with listings and reviews, and eventually expanding into Knowledge Graph, search, FAQs, and social. Yext's centralized dashboard gave the team better visibility into brand performance across 288 locations, while built-in tools helped them keep data accurate and actionable.

When Yext introduced social publishing capabilities, the brand made the strategic decision to bring social into the same platform. That move allowed them to simplify workflows, reduce costs, and maintain brand consistency across hundreds of location-level Facebook pages — all owned and managed by corporate.

The team also leaned into Yext's AI-powered review management features, using managed responses and robust reporting to maintain a 97% review response rate — helping drive meaningful engagement with guests at scale.

Since consolidating with Yext, the brand has achieved major operational, performance, and visibility gains:

• Listings now span 18,000+ entries across 111 publishers, with 11.8K updates made in the past 12 months alone

• The team has suppressed 199 duplicate listings over the last 12 months, eliminating confusion and improving accuracy

• 135K customer reviews have been responded to within Yext — averaging 1,500+ new reviews per week

• Google Search impressions rose to 27.4 million over the last 12 months, an 11% increase YoY, with 78% of impressions coming from unbranded queries — indicating strong reach among new customers

Crucially, these results came without needing to scale headcount. Just three team members manage listings, reviews, and content within the Yext platform, including one person who oversees review engagement for all locations.

For the brand's digital team, Yext provides more than just technology; it offers confidence. The team can respond faster, update data with a click, and support franchise partners with fact-based insights pulled directly from the platform. Whether it's updating holiday hours or correcting a pin location for a new site, every update is reflected instantly across the network.

With structured data powering their digital touchpoints and AI-readiness top of mind, the brand is now focused on optimizing location pages and expanding visibility across emerging AI search channels. And with everything connected in one platform, they're set up to adapt as customer discovery continues to evolve.

Want to do the same? To learn more about Yext's offerings, book a demo today.