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Retail
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Movable Ink

Create relevant emails with real-time store location data

Movable Ink invented open-time personalization, allowing marketers to create campaigns that auto generate 1:1 personalized content at scale. Clients can leverage first and third party data sources to power these campaigns across email and mobile, based on their creative and brand standards. This ensures every customer communication contains relevant and personalized content that updates the moment they engage with it.

By tapping into the Yext Knowledge API, Movable Ink can easily display and update store location data every time an email is opened. Marketers can utilize their business listings data such as the latest addresses, openings, closures, hours and contact information to show the closest store to the customer based on their current geo-location or zip code.

Sample use cases include:

  • Integrating store hours and automatically collapsing locations when it’s outside of business hours
  • Promoting appointments or “Buy Online, Pick-up in Store” for specific stores using a customer's current location
  • Including a CTA that links to Google Maps to show address and directions to the nearest store

Follow the steps in this guide on how to install the Movable Ink Yext App:
https://docs.google.com/document/d/1fFBcJQov6yCLpAJfNjtxnOvC3tY-o3e9C0hKXMwRyS4/edit?usp=sharing

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